Sell My Life Insurance Policy
Jason Stolz CLTC, CRPC
Thinking about how to sell my life insurance policy? You’re not alone. Every year, thousands of policyowners discover that a policy they no longer need — or can no longer afford — may have real market value. A life settlement allows you to sell an in-force life insurance policy to a licensed institutional buyer for a lump-sum payment that is typically higher than the cash surrender value but less than the full death benefit. For many seniors, retirees, or individuals facing health changes, this can unlock meaningful capital that would otherwise remain tied up in an unused policy. At Diversified Insurance Brokers, we guide you through the entire process, compare multiple licensed buyers, explain alternatives, and help you decide whether selling is the right move for your financial goals.
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A life settlement works by transferring ownership of your policy to a licensed buyer. After the sale, the buyer becomes responsible for paying future premiums and will ultimately receive the death benefit when the insured passes away. In exchange, you receive immediate cash that can be used for retirement income, long-term care expenses, debt elimination, medical bills, charitable giving, or simply improving quality of life. Many policyowners originally purchased coverage decades ago when children were young or business obligations were higher. Today, those same policies may no longer serve the original purpose — yet premiums continue. Instead of surrendering the policy back to the insurance carrier for minimal value, a life settlement may provide significantly more.
Most sellers are age 65 or older, though younger individuals with serious health changes may also qualify. Policies that commonly qualify include universal life, whole life, variable universal life, and convertible term policies. Face amounts are often $100,000 or higher, with larger policies typically attracting stronger offers. Buyers evaluate several factors, including age, health history, premium requirements, policy design, and carrier financial strength. If premiums are high relative to the death benefit, that may reduce value — but it does not automatically disqualify a policy. Every case is different, which is why a professional review matters.
The process begins with a policy review. We gather your in-force illustration, confirm the face amount, review premium structure, and analyze any riders. Next comes a health assessment. Buyers generally request medical records (with your written authorization) to estimate life expectancy. We then market the policy to multiple licensed institutional buyers. As an independent brokerage, we do not rely on a single funding source. Instead, we solicit competitive bids and negotiate on your behalf. Offers are presented clearly, showing gross offer amount, fees (if applicable), and escrow terms. If you accept an offer, documents are executed and funds are placed into escrow. Once ownership transfer is confirmed by the insurance carrier, escrow releases payment directly to you.
What determines how much you receive? Age and health are primary drivers — generally, shorter life expectancy increases buyer interest. Policy structure also matters. For example, permanent policies with stable premium structures are often attractive. Carrier ratings can influence bids, as buyers consider long-term claims-paying ability. Premium load is another major factor: lower required premiums relative to death benefit typically improve economics and can increase settlement value. Because multiple variables affect pricing, it is essential to compare more than one offer.
It’s also important to understand trade-offs. Once sold, your heirs will no longer receive the death benefit. There may be tax consequences depending on your cost basis and gain. Medical records are required for underwriting review. State regulations apply, and cooling-off periods vary. This is why we walk clients through every detail before any decision is finalized.
Compare Multiple Life Settlement Offers
We shop licensed buyers and present competitive, written bids — so you don’t leave money on the table.
Before selling, you should also explore alternatives. In some situations, reducing the face amount may lower premiums while preserving partial coverage. If your policy has cash value, loans or withdrawals may provide liquidity without forfeiting the death benefit. Certain policies include accelerated death benefit riders that allow early access under qualifying health conditions. A 1035 exchange may allow repositioning coverage into a more suitable policy or certain annuity structures, subject to tax guidance. We outline each option so you can weigh short-term needs against long-term legacy goals.
For individuals evaluating broader planning needs, you may also consider reviewing whole life insurance with cash value growth if maintaining permanent coverage is still a priority. Seniors sometimes compare settlement proceeds against alternatives like fixed indexed annuities to generate income. Others reassess coverage needs altogether by reviewing how much life insurance do I need to determine whether keeping partial protection makes sense.
Consider a real-world example: A 78-year-old policyowner held a $500,000 universal life policy with annual premiums of $9,000. The cash surrender value was only $18,000. After competitive marketing to multiple buyers, the policy received a $120,000 offer — more than twelve times the surrender value — while eliminating future premium obligations. Every case is unique, but this illustrates how secondary market competition can materially increase value compared to surrendering directly to the carrier.
Life settlements are regulated at the state level, and we follow all licensing and compliance requirements. We use secure, HIPAA-compliant processes to protect your privacy. Tax treatment varies based on cost basis and gain; consultation with a qualified tax professional is recommended. Our role is to advocate for you — not the buyer — and ensure you fully understand every financial implication before proceeding.
Diversified Insurance Brokers is an independent, family-owned agency representing more than 100 carriers and a broad network of licensed settlement providers. That independence matters. Instead of steering you toward a predetermined outcome, we compare solutions objectively. If selling your policy makes sense, we help maximize value. If keeping or restructuring coverage is better, we explain why. Our priority is aligning your insurance assets with your current financial reality — not the circumstances that existed when the policy was originally purchased.
If you are wondering whether now is the right time to sell, the best first step is a no-cost evaluation. There is no obligation, and no commitment to proceed. Simply gather your latest policy statement or in-force ledger and reach out. We will handle the rest, present transparent options, and help you move forward with clarity.
Unlock the Hidden Value in Your Policy
Discover whether selling your life insurance policy could provide immediate financial flexibility.
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Frequently Asked Questions About Selling a Life Insurance Policy
How do I know if I qualify for a life settlement?
Most sellers are age 65 or older, or have experienced a significant health change. Policies are typically $100,000+ in face value and include universal life, whole life, or convertible term. The best way to know is to request a free policy review through our contact page.
How much can I sell my life insurance policy for?
Settlement offers are generally higher than the policy’s cash surrender value but lower than the death benefit. Value depends on age, health, premium cost, and policy type. Comparing multiple buyers is critical to maximize payout.
Is selling my policy better than a 1035 exchange?
It depends on your goals. A 1035 exchange may allow you to reposition coverage tax-efficiently, while a life settlement provides immediate cash. We help you compare both strategies before making a decision.
Will I owe taxes on a life settlement?
Possibly. Tax treatment depends on your cost basis and gain within the policy. Because each situation is different, we recommend speaking with a qualified tax professional before finalizing a sale.
Can I keep some coverage and still sell part of my policy?
In some cases, yes. You may be able to reduce the face amount and sell only a portion. Reviewing your current coverage needs — such as using our guide on how much life insurance you need — can help determine whether partial coverage makes sense.
What happens after I sell my policy?
The buyer becomes the new owner and beneficiary, pays future premiums, and collects the death benefit. You receive a lump-sum payment and no longer have premium obligations.
Are there alternatives to selling my policy?
Yes. Options may include reducing coverage, taking policy loans, accessing cash value, or repositioning funds into strategies like fixed indexed annuities for retirement income. We’ll review all available paths before recommending a settlement.
About the Author:
Jason Stolz, CLTC, CRPC and Chief Underwriter at Diversified Insurance Brokers, is a senior insurance and retirement professional with more than two decades of real-world experience helping individuals, families, and business owners protect their income, assets, and long-term financial stability. As a long-time partner of the nationally licensed independent agency Diversified Insurance Brokers, Jason provides trusted guidance across multiple specialties—including fixed and indexed annuities, long-term care planning, personal and business disability insurance, life insurance solutions, and short-term health coverage. Diversified Insurance Brokers maintains active contracts with over 100 highly rated insurance carriers, ensuring clients have access to a broad and competitive marketplace.
His practical, education-first approach has earned recognition in publications such as VoyageATL, highlighting his commitment to financial clarity and client-focused planning. Drawing on deep product knowledge and years of hands-on field experience, Jason helps clients evaluate carriers, compare strategies, and build retirement and protection plans that are both secure and cost-efficient.
