Is Lincoln Financial a Good Insurance Company?
Over 100 Carriers to Quote From. Here are a few of them!
At Diversified Insurance Brokers, we help retirees and pre-retirees evaluate insurers for safety, income potential, and long-term reliability. If you’re asking, “Is Lincoln Financial a good insurance company?” the short answer is yes—Lincoln Financial Group (The Lincoln National Life Insurance Company and affiliates) is a long-established insurer known for strong financial strength, a broad product lineup, and disciplined risk management. Below we outline what matters most: ratings, product highlights (annuities, life, LTC, retirement plans), pros and cons, and who Lincoln can be a good fit for.
Compare Lincoln Financial Annuity Options
See how Lincoln’s annuities stack up or request a personalized quote from our team.
Company Overview & Financial Strength
Is Lincoln Financial a good insurance company? Lincoln Financial traces its roots back over a century and operates under strict U.S. insurance regulations with required statutory reserves. The company’s scale, diversified business lines, and conservative balance sheet management support its long-term promises to policyholders.
- Financial Strength: Lincoln has historically carried strong, investment-grade ratings from major agencies (A.M. Best, S&P, Moody’s, Fitch). Tip: confirm current letter grades before purchasing, as ratings can change.
- Longevity & Reputation: A long record in annuities, life insurance, retirement plans, and group benefits adds stability and expertise.
- Scale: Broad distribution, robust risk controls, and product diversity help the company navigate market cycles.
Where Lincoln Stands Out
For retirement income planning, Lincoln offers a range of fixed and fixed indexed annuities, as well as variable annuities with optional income benefits. On the protection side, Lincoln has a strong presence in term and permanent life insurance, plus linked-benefit and long-term care solutions.
- Annuities: Fixed and fixed indexed annuities designed for principal protection and predictable accumulation; variable annuities for market exposure with optional riders.
- Life Insurance: Term, universal, and indexed universal life options for legacy planning and tax-advantaged accumulation.
- Long-Term Care / Linked Benefits: Solutions that can help fund extended care needs while preserving retirement assets.
- Retirement Plans: Recordkeeping and plan services that reinforce the brand’s retirement focus.
Estimate Potential Income From a Lincoln Annuity
Use our calculator to preview income scenarios and see how different premiums, start dates, and riders could affect guaranteed payouts.
Pros of Choosing Lincoln Financial
- Strong Financial Footing: Long-tenured, well-capitalized insurer with historically solid ratings.
- Broad Product Menu: Multiple annuity types, life insurance designs, and LTC/linked-benefit options.
- Income Flexibility: Annuity options and riders to tailor payout timing and longevity protection.
- Brand Stability: Diversified businesses help support promises through different market conditions.
Potential Cons to Weigh
- Rider Costs & Complexity: Optional benefits can add fees; features vary by product and state.
- Liquidity Limits: Surrender charges may apply to withdrawals above penalty-free amounts in early years.
- Indexed Caps/Spreads: Fixed indexed annuities trade unlimited upside for downside protection.
Who Lincoln Financial Is a Good Fit For
- Retirees seeking reliable income and principal protection within a well-known insurance brand.
- Savers who want diversified annuity choices (fixed, indexed, variable) tailored to risk tolerance.
- Families needing comprehensive protection—life insurance, LTC/linked-benefit, and estate planning support.
Example Planning Scenario
A couple in their mid-60s consolidates IRA assets into a fixed indexed annuity for downside protection and adds a lifetime income rider to cover essential expenses alongside Social Security. A separate permanent life insurance policy helps fund legacy goals and potential long-term care needs. This two-bucket approach balances guaranteed income with family protection—within a single carrier ecosystem.
Want personalized options? We compare Lincoln Financial against other top carriers and show side-by-side scenarios.
Note: Features, availability, and charges vary by product and state. Always confirm current financial strength ratings and product details prior to purchase.
FAQs: Is Lincoln Financial a Good Insurance / Annuity Company?
What are Lincoln Financial’s financial strength ratings?
Lincoln National Life Insurance Company has a Financial Strength Rating of **A** from A.M. Best, with Long-Term Issuer Credit Rating of **a+**. Fitch also affirms its ratings while assigning a stable outlook. [oai_citation:0‡A.M. Best Ratings](https://ratings.ambest.com/CompanyProfile.aspx?AltNum=1526664&ambnum=6664&utm_source=chatgpt.com)
How many customer complaints has Lincoln Financial had recently?
Lincoln has hundreds of BBB complaints over the last 3 years. Many complaints relate to service delays, claims, or customer service. In some BBB local offices such as Fort Wayne, IN, Lincoln is BBB-accredited with an A- rating. [oai_citation:1‡Better Business Bureau](https://www.bbb.org/us/ga/atlanta/profile/consumer-finance-companies/lincoln-national-financial-group-0443-27293600/complaints?utm_source=chatgpt.com)
How does Lincoln Financial perform in customer satisfaction and annuity offerings?
Lincoln scored above the industry average in the 2023 & 2024 J.D. Power Overall Customer Satisfaction Index for annuities. Experts say Lincoln has solid product features, strong interest crediting tied to indices, and good growth protection in several of its products. [oai_citation:2‡Annuity.org](https://www.annuity.org/annuities/providers/lincoln-financial-group/?utm_source=chatgpt.com)
What are the strengths of Lincoln Financial?
Strengths include solid ratings from multiple rating agencies, broad product selection (annuities, life insurance, retirement services), financial stability, and good reputation in protecting growth while managing risk. [oai_citation:3‡AnnuityAdvantage](https://www.annuityadvantage.com/insurance-companies/lincoln-financial-group-lincoln-national-life-insurance-company/?utm_source=chatgpt.com)
What are potential drawbacks or things to watch out for?
Drawbacks include customer complaints about service, delays, or communication; non-accreditation in many BBB profiles; some variation in product availability or features by state; and complexity in certain policies or annuity contracts. [oai_citation:4‡Better Business Bureau](https://www.bbb.org/us/ga/atlanta/profile/consumer-finance-companies/lincoln-national-financial-group-0443-27293600/complaints?utm_source=chatgpt.com)
Disclaimer: Ratings, features, product availability, and customer experiences differ by state and over time. This is educational content—not financial or legal advice.
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