Is Heartland National a Good Insurance Company?
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Is Heartland National a good insurance company? At Diversified Insurance Brokers, we work with top-rated insurance carriers to help retirees and pre-retirees find the right solutions for income security, health coverage, and long-term planning. Heartland National Life Insurance Company is known for its focus on supplemental health insurance, Medicare products, and competitive annuity offerings. If you’re considering Heartland National for your retirement or protection needs, here’s what you should know about their reputation, financial strength, and product lineup.
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About Heartland National
Founded in 1994, Heartland National Life Insurance Company specializes in supplemental health products, Medicare Supplement insurance, and fixed annuities. The company’s mission has been to offer straightforward, affordable products that help seniors and retirees fill coverage gaps and secure stable income in retirement. While they may not have the same brand recognition as larger national carriers, Heartland National has built a loyal client base through competitive pricing and personalized service.
Popular Heartland National Products
- Fixed Annuities: Guaranteed interest rates for secure retirement savings with principal protection.
- Medicare Supplement Plans: Helps cover deductibles, coinsurance, and copays not paid by Original Medicare.
- Hospital Indemnity Plans: Pays cash benefits directly to policyholders during hospital stays.
- Short-Term Care Insurance: Coverage for temporary nursing home or home healthcare needs.
Who Heartland National Is Good For
- Retirees seeking affordable Medicare Supplement coverage
- Those looking for competitive fixed annuity rates
- People who want supplemental health protection to cover unexpected costs
- Individuals seeking straightforward, easy-to-understand insurance options
Pros of Heartland National
- Competitive rates on fixed annuities and supplemental products
- Strong focus on senior and retiree markets
- Simple, easy-to-understand product designs
- Personalized service through independent agents
Considerations
- Smaller carrier compared to national brands
- Product availability varies by state
- Not as wide a product portfolio as larger insurers
Our Take
At Diversified Insurance Brokers, we see Heartland National as a reliable choice for retirees who value competitive pricing and simple product structures. Their fixed annuities offer principal protection and guaranteed rates, making them an appealing option for safe accumulation. Medicare Supplement and supplemental health policies can provide additional financial security, especially for those wanting to avoid unexpected medical costs. While they may not be the biggest name in the industry, Heartland National’s focus on service and value makes them worth considering.
FAQs: Is Heartland National a Good Insurance Company?
What are Heartland National’s financial strength ratings?
Heartland National Life Insurance holds a B++ (Good) Financial Strength Rating from AM Best with a Long-Term Issuer Credit Rating of “bbb” (Good).
What is the recent outlook for Heartland National?
AM Best recently revised Heartland National’s outlook from Stable to Negative, citing risk-adjusted capital concerns related to strong growth and reliance on third-party reinsurance.
How is their customer complaint / BBB rating?
Heartland National is not accredited by the BBB and has shown a C- or C+ rating in some reviews due to responsiveness issues on certain complaints. Overall complaint volume appears relatively low, but response timeliness has been flagged.
What products does Heartland National offer?
Offerings include Fixed Annuities (such as Secure Rate MYGA), Medicare Supplement, Hospital Indemnity, Cancer / Heart Attack / Stroke insurance, and other products focused on the senior and gap-insurance market.
What are the strengths of choosing Heartland National?
Strengths include competitive MYGA/annuity rates, solid financial strength for a smaller carrier, a focused supplemental health and Medicare gap product suite, and strong agent training and support.
What are the risks or things to watch out for?
Considerations include limited product diversity in some states, the recently revised negative outlook from AM Best (reflecting capital and reinsurance concentration risks), and some noted customer service responsiveness issues.
Disclaimer: Product features, state availability, ratings, and satisfaction can change. This content is for educational purposes and not financial or legal advice.
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