Highest Bonus FIA Rates
Highest Bonus FIA Rates
Jason Stolz CLTC, CRPC, DIA, CAA
The highest bonus FIA rates in the current market occupy a distinct tier that deserves its own evaluation framework. When a fixed indexed annuity carries a bonus in the 25%–34% range, the product is not simply a “better version” of a standard bonus annuity — it is a structurally different contract designed for a specific planning scenario, a specific holding horizon, and a specific set of buyer priorities. A 34% bonus on a 15-year surrender product does not work the same way as a 12% bonus on a 5-year product, and treating them as if they do leads to poor selection decisions and misaligned expectations. At Diversified Insurance Brokers, we work with every carrier segment that offers high-bonus FIA designs, and we approach these products the way any serious evaluation should: by the net result they produce for the specific buyer’s goal over the specific holding period — not by the size of the upfront credit printed on the marketing page. This is not an argument against high-bonus products. Several of the highest-bonus FIAs currently available represent genuinely excellent planning tools for the right buyer. It is an argument for understanding what “highest” actually means inside the contract before selecting it. Our annuities overview and Annuities 101 guide provide foundational context for buyers who are earlier in the evaluation process. For the complete market landscape across all bonus levels, our current bonus annuity rates page and bonus annuity comparison guide provide the full context.
Fixed indexed annuities — the vehicle through which virtually all highest-bonus products are delivered — protect principal from market losses while crediting interest linked to an external index strategy. The bonus is layered on top of this FIA structure as an additional day-one credit to the accumulation value, the income benefit base, or in some products both. Understanding how a fixed indexed annuity works before evaluating any high-bonus product is essential because the bonus is not a substitute for strong FIA mechanics — it is a credit that sits on top of a contract whose long-term performance is still determined by caps, participation rates, and spreads. Products that rank at the top of the bonus percentage range are competing for large retirement rollover balances using the upfront credit as their primary differentiator. Whether that credit creates a genuine advantage for any specific buyer depends on what the crediting terms, vesting structure, and surrender period look like beneath the headline number. Our best upfront bonus annuity guide covers the evaluation methodology for finding the best-performing bonus product (which is not always the highest one), and our bonus annuity pros and cons resource provides a candid treatment of the structural trade-offs that appear consistently in high-bonus product designs.
The current highest-bonus FIA market is shaped by two forces working simultaneously: the favorable interest rate environment that gives carriers more investment income capacity to fund large upfront credits, and the intensely competitive landscape for large IRA, 401(k), and pension rollover balances. When a carrier posts a 34% bonus on a 15-year surrender product, they are making a calculated bet that the economics of holding that premium for 15 years — combined with their investment portfolio yield during that period — will sustain both the bonus credit and the ongoing crediting terms promised by the contract. Buyers who understand this economic logic are far better equipped to evaluate whether the highest-bonus product serves their interests, because they know where to look for the trade-offs that fund the headline number. For the historical context on how high-bonus designs compare across different rate environments, our 40% return annuity resource and the primary reasons people buy annuities page provide useful perspective on how buyer priorities intersect with product design in the highest-bonus tier.
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What Makes a Bonus FIA “High” — Understanding the Top of the Market
The highest-bonus FIA tier — products offering 20% or more in upfront premium credits — represents a distinct segment of the fixed indexed annuity marketplace that has expanded significantly in the current rate environment. These products are typically positioned around 10 to 15-year surrender periods, where the carrier’s ability to invest premium at higher long-term rates provides the economic headroom to fund a large upfront credit while sustaining competitive ongoing crediting terms. A 26% bonus on a 10-year product, a 31% bonus on a 14-year product, and a 34% bonus on a 15-year product are not incrementally similar — they represent meaningfully different risk profiles for the carrier and meaningfully different commitment requirements for the buyer. The longer the surrender period, the more the carrier can offer in bonus because the investment portfolio has more time to generate the income needed to fund the credit. This is one reason the highest bonuses are exclusively found on the longest surrender period products in the current market.
What specifically makes a bonus “high” is relative to the buyer’s planning horizon. A 12% bonus on a 5-year product may represent a better value for a buyer with a 5-year timeline than a 34% bonus on a 15-year product for the same buyer — because the 34% bonus is paired with a 15-year surrender period that does not align with the buyer’s actual plan. Conversely, for a 55-year-old doing a $500,000 IRA rollover with a 10-year income deferral plan, the 26% bonus on a 10-year product may represent a genuinely meaningful advantage over non-bonus alternatives for that specific planning scenario. The evaluation of “high” therefore has two dimensions: how large the bonus is in absolute terms, and how well the structure surrounding it aligns with the buyer’s actual timeline and goal. Products in the 10% bonus annuity category represent a different tier of this evaluation, and understanding where each tier sits in the overall landscape helps buyers assess whether the highest-bonus tier is appropriate for their situation or whether a lower-bonus, better-crediting product serves them better.
✅ Current Highest Bonus FIA Rates (as of June 2026)
The rate table below shows the highest currently available bonus rates across FIA term lengths from financially rated carriers. The rates reflect June 2026 market terms. Use this table as a starting reference — the carrier links provide direct access to product-specific reviews, and each bonus percentage links to a quote request. For any product on this shortlist, the next step is requesting a full carrier-issued illustration that shows projected accumulation values, surrender values, and income projections under conservative, moderate, and maximum crediting assumptions.
| Term | Bonus | Provider | Product | AM Best Rating |
|---|---|---|---|---|
| 5 Years | 12% | Axonic | Trailhead Plus | A- |
| 7 Years | 17% | Axonic | Trailhead Plus | A- |
| 8 Years | 3% | Nationwide | New Heights Select | A+ |
| 9 Years | 5% | Americo | Ultimate One | A |
| 10 Years | 26% | Athene | Performance Elite Plus | A+ |
| 14 Years | 31% | North American | NAC Charter Plus | A+ |
| 15 Years | 34% | Athene | Performance Elite Plus | A+ |
Bonus amounts apply to the initial premium and may vary by state availability, rider selection, and contract terms. Some products include guaranteed lifetime income, enhanced death benefits, or additional liquidity features. Other high-bonus FIA products we represent include Heartland National’s Secure Retirement 10 and American Life’s American Select Bonus — contact us to compare the full competitive set for your state and premium amount.
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Why Carriers Offer 25%–34% Bonuses — The Economics at the High End
Understanding why carriers can offer bonuses of 25%–34% in the current environment requires understanding the investment economics behind fixed indexed annuities. When a policyholder deposits $400,000 into a 15-year bonus FIA, the carrier invests that premium in its general account portfolio — primarily investment-grade fixed income instruments — and generates investment income across the full 15-year surrender period. The spread between the carrier’s investment yield and the cost of providing principal protection, crediting options, and operating costs determines the “capacity” available for features like upfront bonus credits. With long-term investment-grade corporate bond yields at elevated levels in the current environment, carriers have meaningfully more capacity than they did in the low-rate era of 2015–2021 — which is why bonus levels at the top of the market now reach 34% on 15-year products when comparable products five years ago might have offered 15%–18%. The commitment to a 15-year surrender period is the carrier’s primary tool for ensuring the economics of the large bonus remain sustainable — because 15 years of investment income at current yields provides the runway needed to fund the credit, the crediting options, and all associated guarantees.
The trade-off embedded in every high-bonus FIA is visible in the crediting terms. A carrier that credits 34% upfront has less investment income available for ongoing annual crediting — so the cap rates, participation rates, and spread structures in the highest-bonus products tend to be more conservative than comparable non-bonus FIAs at the same term length. Understanding what an annuity cap rate is and how it limits annual index-linked interest, and understanding what an annuity spread rate is and how it reduces annual crediting, is essential context for evaluating any highest-bonus product. The buyer who focuses only on the bonus percentage and not the crediting terms is missing the mechanism that determines most of the contract’s long-term value.
The Highest Bonus FIAs by Term Tier — What Each Window Currently Offers
Short-Term Highest Bonus (5–7 Year): 12%–17%
In the 5 and 7-year tier, the highest current bonuses from competitive carriers reach 12% and 17% respectively — both from Axonic’s Trailhead Plus product, which carries an A- AM Best rating. These represent strong positioning for the short-term bonus segment. A buyer who wants a bonus FIA but needs the flexibility of a shorter surrender period finds genuinely competitive options at this tier. The evaluation for short-term highest-bonus products follows the same methodology as any bonus FIA: where does the bonus credit, what are the vesting terms, and how do the crediting mechanics compare to non-bonus alternatives at the same term length? For buyers evaluating best short-term MYGA options alongside short-term bonus FIAs, the comparison at this tier is particularly productive because competitive MYGA declared rates at 5 and 7 years are meaningful benchmarks for whether the short-term bonus FIA produces a genuinely better net result.
Mid-Term Highest Bonus (8–10 Year): Up to 26%
The 10-year tier is where the highest bonuses from investment-grade A+ carriers currently appear. Athene’s Performance Elite Plus at 26% on a 10-year term represents one of the most significant high-bonus offers from a top-tier carrier in the current market. The A+ AM Best rating from Athene places this product at the intersection of the highest bonus and the highest carrier financial strength available in the mid-term tier. For buyers evaluating the 10-year tier, the comparison between Athene’s 26% bonus product and comparable non-bonus FIAs at the same term is the foundational analysis. A buyer doing a $400,000 rollover into Athene’s 10-year product sees a $504,000 starting position on day one — a $104,000 credit that immediately changes the math for income projections, accumulation modeling, and death benefit calculations. Whether that $104,000 advantage survives the full 10-year holding period relative to a non-bonus FIA with stronger crediting terms is the question that only a full carrier illustration comparison can answer definitively. The Heartland National Secure Retirement 10 from Heartland National also provides a competing 10-year high-bonus option worth illustrating for buyers seeking alternatives at this term length.
Long-Term Highest Bonus (14–15 Year): 31%–34%
The 14 and 15-year tier contains the largest bonuses currently available in the market from investment-grade carriers. North American’s NAC Charter Plus at 31% on a 14-year term and Athene’s Performance Elite Plus at 34% on a 15-year term represent the pinnacle of the current high-bonus FIA market. Both North American and Athene carry A+ AM Best ratings — the highest available — which means these products pair the highest bonus levels with the highest available carrier financial strength. This combination is genuinely unusual: in many markets, the highest bonuses are associated with lower-rated carriers. The current environment has produced high-bonus, high-rated products at the long end of the surrender period spectrum, making the 14 and 15-year tier particularly compelling for buyers with genuinely long planning horizons. A 55-year-old deploying a $600,000 IRA rollover into the 34% bonus product receives a $804,000 starting income base — a $204,000 credit that, compounding through an income rider’s roll-up rate across 10 years of deferral, creates an income base at age 65 that is dramatically larger than what the same $600,000 non-bonus product would support. The surrender commitment to age 70 (15 years from age 55) aligns perfectly with this buyer’s planning horizon.
Where the Highest Bonuses Are Credited — The Most Important Question
In any high-bonus FIA, the first and most important question is where the bonus applies. The answer determines what the highest-bonus credit actually does for the buyer. Understanding what an annuity income bonus is and how it differs from an accumulation value bonus is critical before evaluating any product in the top tier. A 34% bonus that credits only to the income benefit base creates a $134,000 income calculation advantage on a $100,000 deposit — but the cash surrender value remains near $100,000. A 34% bonus that credits to accumulation value creates a $134,000 cash position that affects surrender value, death benefit, and any future conversion options. Some products apply the bonus to both, often at different percentages. The income annuity benefit base mechanics and how they interact with the highest-bonus credits are detailed in our dedicated resource on this topic. For buyers focused on how income riders work alongside high-bonus products, the combined effect of the income base bonus and the guaranteed roll-up rate during deferral creates the most powerful income planning dynamic in the entire annuity marketplace when both elements are strong.
Vesting Schedules at the High End — When the Highest Bonus Becomes Fully Yours
The highest-bonus products in the current market almost universally carry vesting schedules that govern when the bonus credit is fully retained by the policyholder. Understanding bonus annuity vesting schedules is especially important at the 25%–34% bonus level because the potential recapture amounts are proportionally larger. A product that vests the 34% bonus linearly over 15 years recaptures approximately 100% in year one, declining by approximately 6.7% per year. A buyer who exits in year five would lose approximately 67% of the bonus — meaning a $34,000 credit on a $100,000 deposit becomes effectively $11,220 retained after recapture. The highest-bonus products are designed for buyers who will hold through the full surrender period without exception. Any uncertainty about the holding timeline — health considerations, liquidity needs, estate planning shifts — should be evaluated carefully before committing to the highest-bonus tier. For buyers with any realistic possibility of early exit, a lower-bonus product with more modest recapture provisions frequently produces a better effective outcome than the highest-bonus product with aggressive recapture.
The Crediting Trade-Off in Highest-Bonus FIAs — What You Give Up for the Large Credit
Every highest-bonus FIA represents a specific allocation of the carrier’s available economics between day-one bonus and ongoing annual crediting. The more value is front-loaded as a bonus, the less is available for annual crediting across the holding period. This trade-off is not a failure of product design — it is a deliberate feature that serves buyers who value the upfront credit over the annual crediting flexibility. But it must be evaluated clearly. A 34% bonus FIA with a 3% annual cap on the primary index strategy competes against a non-bonus FIA with no upfront credit but a 6.5% annual cap on the same strategy. Over 15 years, in a moderate index environment where the index averages 8%–9% annually, the cap differential of 3.5% per year compounds significantly — and the no-bonus product may produce a higher accumulated value by years 10–12 despite starting $34,000 lower. Conversely, in an environment where the index averages 4%–5% annually, the higher-cap product may only credit 4%–5% per year — barely more than the bonus product — and the 34% bonus dominates the comparison through the full period. The carrier illustration comparison at conservative and moderate crediting assumptions is the only tool that resolves this ambiguity for any specific buyer’s situation. Understanding how fixed indexed annuities protect against market downturns provides context for the zero-credit floor that makes the FIA structure valuable regardless of which bonus tier is selected.
The Three Profiles Best Suited for the Highest-Bonus FIA Products
The Large Rollover Buyer With a Defined Long Deferral Plan
The strongest fit for the highest-bonus FIA tier is the pre-retiree doing a large IRA or 401(k) rollover who has a clearly defined income start date 8–12 years in the future and can commit the funds through the full surrender period. For this buyer, the combination of a 26%–34% income base bonus and a guaranteed roll-up rate compounding across the deferral period creates the most powerful income-building dynamic available in the conservative annuity marketplace. The rollover context makes the highest-bonus tier particularly compelling because the initial placement decision sets the starting income base for everything that follows. Our resource on how to transfer a retirement account to an annuity covers the mechanics of the rollover process for buyers in this profile. The retirement annuity calculator provides a useful starting point for estimating income targets before requesting illustrations.
The Repositioner Moving From Market Risk to Protected Accumulation
A buyer repositioning a significant portfolio from equity exposure to protected accumulation — often a pre-retiree concerned about sequence-of-returns risk in the early years of retirement — can use the highest-bonus FIA to create an immediate substantial starting position in a principal-protected structure. For this buyer, the bonus credit offsets the psychological and financial “reset” cost of moving from a market-based portfolio to a protected contract. The conservative investor annuity framework provides the broader context for this repositioning decision. The annuity strategies for early retirees resource covers the specific planning considerations for buyers who are repositioning earlier than traditional retirement age.
The 1035 Exchange Buyer Repositioning an Existing Annuity
Buyers who hold an existing non-qualified annuity with favorable tax basis and want to move to a better-structured product can use a 1035 exchange to transfer to a highest-bonus FIA without triggering a taxable event. The bonus credit in this context can offset some or all of any surrender charges from the existing contract, effectively reducing or eliminating the friction cost of the exchange. The economics of the exchange must still be modeled carefully: remaining surrender charges on the existing contract, beneficial provisions that would be lost, and whether the new highest-bonus contract produces a genuinely better net outcome than staying in the existing contract. The Roth conversion using a bonus annuity resource covers the intersection of Roth conversion strategy and bonus annuity selection for buyers with tax planning considerations alongside the product evaluation. Our non-qualified annuity and exclusion ratio resources cover the tax mechanics for non-qualified annuity transfers and distributions.
Highest Bonus FIA vs. Non-Bonus FIA — The Comparison That Settles the Question
The definitive test of whether a highest-bonus FIA serves a specific buyer better than a non-bonus FIA alternative is the full carrier illustration comparison. No rate table, bonus percentage comparison, or product feature summary can substitute for this. The comparison should use the buyer’s actual premium, age, state, and income goals — and should model both products under conservative, moderate, and maximum crediting assumptions across the full holding period. For income-focused buyers, the comparison metric is projected guaranteed annual income at the specific target activation age under each product’s rider terms. For accumulation-focused buyers, the comparison metric is projected surrender value at the end of the surrender period under conservative assumptions. The product that produces the better outcome for the buyer’s actual goal under realistic assumptions is the correct choice — regardless of which product has the highest bonus percentage. Our bonus annuity comparison guide provides the complete framework for this comparison methodology, and our dedicated resources on annuity death benefits and how much income an annuity pays provide context for the specific outcome metrics that matter most in each type of comparison. The best fixed indexed annuities with lifetime income riders resource provides specific product recommendations that include both bonus and non-bonus options with strong income rider terms — the ideal companion resource for buyers who want to evaluate the highest-bonus products against the best non-bonus income-rider alternatives simultaneously. For buyers whose goals extend to the pension alternative strategy, the highest-bonus FIA income base can serve as a powerful foundation for creating a guaranteed income stream that replaces or supplements a pension benefit at potentially superior total household income.
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FAQs: Highest Bonus FIA Rates
What is a bonus fixed indexed annuity and what makes some bonuses higher than others?
A bonus fixed indexed annuity is a fixed indexed annuity that adds an upfront percentage credit to your premium at issue — to the accumulation value, the income benefit base, or both, depending on the contract. Bonuses range from 3% to 34% in the current market, with the highest bonuses concentrated in the longest surrender period products (14–15 years). The bonus level is determined by the carrier’s general account investment economics: longer surrender periods provide more investment income runway to fund larger upfront credits. The highest bonuses in the current market reflect both the favorable interest rate environment and intense competitive positioning for large retirement rollover balances. Higher bonuses are typically paired with more conservative ongoing crediting terms (lower caps, higher spreads, reduced participation rates) because the same investment income that funds the bonus is less available for annual interest crediting.
Are the highest bonus FIA rates always the best choice?
Not automatically. A highest-bonus FIA is the best choice only when the contract’s full structure — bonus type, vesting schedule, crediting terms, surrender period, and rider provisions — aligns with the buyer’s actual goal and timeline. In many cases, a lower-bonus FIA with stronger crediting terms produces a better net accumulated value or higher guaranteed income over the full holding period. In other cases — particularly for buyers with long deferral horizons and income-focused goals — the highest-bonus product genuinely outperforms alternatives by creating a substantially larger income base that compounds through the roll-up rate over the deferral period. The definitive test is the side-by-side carrier illustration comparison across conservative, moderate, and maximum crediting assumptions — not the bonus percentage comparison.
Does the highest bonus always increase the cash value I can withdraw?
No. Some highest-bonus contracts apply the bonus exclusively to an income benefit base used only to calculate future guaranteed lifetime withdrawals — this income base is not the same as cash value and cannot be surrendered for a lump sum. Other contracts apply the bonus to the accumulation value (the actual cash position), which does improve the values available for surrender, free withdrawals, and in many products the death benefit calculation. Some products apply the bonus to both value buckets at different percentages. Confirming exactly where the bonus credits is the most important structural question in any highest-bonus FIA evaluation. A 34% bonus credited only to the income base creates a dramatically different contract position than a 34% bonus credited to accumulation value — and the right choice depends entirely on whether the buyer’s primary goal is future guaranteed income or a stronger cash position.
What does vesting mean on the highest-bonus FIA products and when is the bonus fully mine?
Vesting determines when the credited bonus is fully retained by the policyholder without recapture risk. In the highest-bonus tier, vesting schedules typically mirror the surrender period — a 15-year product may recapture 100% of the bonus in year one, declining proportionally until the bonus is fully vested at the end of year 15. At the 34% bonus level, the potential recapture amounts are substantial: a buyer exiting a $500,000 contract in year five of a 15-year product might lose two-thirds of the credited bonus through recapture, reducing the effective day-one credit from $170,000 to approximately $56,000 retained. This makes the vesting schedule critically important for highest-bonus products — they are appropriate only for buyers who genuinely intend to hold through the full surrender period. Any realistic possibility of early exit should lead to evaluating products with lower bonuses and more modest recapture provisions.
How do the highest bonus FIAs affect guaranteed lifetime income payouts?
When the highest bonus credits to the income benefit base, it creates the most powerful lifetime income planning dynamic available in the conservative annuity marketplace. The income base bonus raises the starting point from which the guaranteed roll-up rate compounds during the deferral period — and both elements work together. A 34% income base bonus on a $300,000 deposit creates a $402,000 starting income base. At a 7% guaranteed annual roll-up rate compounding for 10 years, that $402,000 grows to approximately $790,000. At a 5.5% payout factor, the annual guaranteed income is approximately $43,500. Without the highest bonus, the same $300,000 grows to approximately $590,000 at the same roll-up rate, producing approximately $32,450 in annual guaranteed income. The 34% bonus created an $11,050 per year difference in guaranteed lifetime income — compounding to more than $220,000 in additional guaranteed lifetime income over a 20-year retirement. For income-focused buyers with long deferral horizons, this is the strongest case for the highest-bonus tier.
What are the most common trade-offs with the highest-bonus FIA products?
The most consistent trade-offs in the highest-bonus tier are: (1) Longer surrender periods — the 25%–34% bonuses are exclusively attached to 10 to 15-year surrender products; (2) More conservative crediting terms — lower caps, higher spreads, or reduced participation rates compared to non-bonus FIAs at the same term length; (3) Stricter vesting schedules with larger potential recapture amounts relative to lower-bonus products; (4) Reduced free-withdrawal percentages in some designs (7% vs 10% in some non-bonus alternatives); and (5) Income rider requirements in some designs, where the highest-bonus percentage is only available when an income rider is elected — meaning an annual rider fee applies across the full contract term. None of these trade-offs are inherently disqualifying for the right buyer, but each must be confirmed and evaluated before selecting the highest-bonus tier over a lower-bonus or non-bonus alternative.
How do I compare two highest-bonus FIA products with different terms?
Start by confirming your actual planning horizon — the highest-bonus tier only serves buyers who genuinely align with the product’s surrender period. Then request carrier-issued illustrations for each product under consideration using your actual premium, age, state, and rider elections. Compare projected outcomes at your specific target date under conservative and moderate crediting assumptions: projected accumulation value or surrender value if accumulation is the goal, and projected guaranteed annual income at your specific target activation age if income is the goal. Also compare surrender values at years 3 and 5 to understand the liquidity profile under each option. A 31% bonus on a 14-year product and a 34% bonus on a 15-year product are not interchangeable — the 1% additional surrender commitment difference may matter significantly for specific buyers, and the illustration comparison will reveal whether the additional bonus credit justifies the additional year of commitment for your specific situation.
Can a highest-bonus FIA be used to offset surrender charges from an existing annuity?
Sometimes, and this is a specific use case where the highest-bonus tier can create genuine value. When a buyer holds an existing annuity with remaining surrender charges and wants to reposition into a new product, an upfront bonus in the 25%–34% range can potentially offset some or all of the surrender charge friction from the existing contract. For example, a buyer with $300,000 in an existing annuity facing a 5% surrender charge ($15,000) might find that a 26% bonus on a new $285,000 net rollover creates a $74,100 day-one credit — far exceeding the surrender charge cost. However, the exchange must still be evaluated on its full economics: whether the new contract’s crediting terms, surrender period, and income provisions are genuinely better than the existing contract’s remaining terms, and whether the total net outcome over the buyer’s planning horizon is improved by the exchange. Exchanges driven solely by the bonus headline without this full analysis can leave buyers in a worse position than staying in the existing contract.
Who are the highest-bonus FIA products best suited for?
The highest-bonus FIA tier is best suited for three distinct buyer profiles. First: pre-retirees doing a large IRA or 401(k) rollover with a clearly defined income start date 8–12 years in the future and the ability to commit funds through the full 10–15 year surrender period — where the combination of the income base bonus and roll-up rate creates a dramatically higher guaranteed income level than non-bonus alternatives. Second: buyers repositioning significant assets from market risk to principal protection who want a visible, substantial starting position that creates confidence in the transition — where the bonus provides a meaningful day-one advantage that offsets the psychological cost of moving from market-based growth. Third: buyers doing a 1035 exchange from an existing annuity with remaining surrender charges where the bonus credit offsets the exchange friction while moving to a better-structured long-term contract. Where the highest-bonus tier typically does not fit: buyers with liquidity uncertainty, buyers with shorter time horizons than the surrender period, and buyers whose primary goal is maximum accumulation where non-bonus FIAs with stronger crediting terms may outperform over the holding period.
Does carrier financial strength matter more for the highest-bonus FIA products?
Yes — and specifically, carrier financial strength matters more at the highest-bonus, longest-surrender-period tier than at any other point in the FIA market. A 15-year contract with income obligations potentially extending 20–30 years beyond that creates a 35–45 year relationship between the policyholder and the carrier. The carrier’s ability to sustain its investment portfolio, maintain reserves, and honor its guaranteed promises across that entire period is the foundation of the product’s value. This is one reason the carriers offering the highest bonuses at the A+ AM Best rating level — currently Athene at 34% for 15 years and North American at 31% for 14 years — represent unusually compelling options: they pair the highest available bonus levels with the highest available carrier financial strength ratings. Buyers evaluating highest-bonus products from carriers with lower financial strength ratings should weight that rating differential carefully, particularly for large premium amounts or very long surrender periods where the counterparty relationship extends furthest into the future.
What is the correct process for evaluating a highest-bonus FIA before purchasing?
The evaluation follows six steps. Step one: confirm your primary goal (income or accumulation) and your actual intended holding horizon — ensure the surrender period aligns with your plan. Step two: confirm where the bonus credits (accumulation value, income base, or both) and whether it aligns with your goal. Step three: review the vesting schedule and model the effective retained bonus at years 3, 5, and end of surrender period to understand the recapture risk at different exit points. Step four: request carrier illustrations for the highest-bonus product, the best non-bonus FIA at the same term, and a MYGA at the same term — using your actual premium, age, state, and consistent rider elections. Step five: compare projected outcomes under conservative and moderate crediting assumptions at your target date. Step six: compare guaranteed income at your specific target activation age if income is the goal. The product that produces the best outcome for your specific goal under realistic assumptions — not the product with the highest bonus percentage — is the correct selection.
About the Author:
Jason Stolz, CLTC, CRPC, DIA, CAA and Chief Underwriter at Diversified Insurance Brokers (NPN 20471358), is a senior insurance and retirement professional with more than 25 years of real-world experience helping individuals, families, and business owners protect their income, assets, and long-term financial stability. As a long-time partner of the nationally licensed independent agency Diversified Insurance Brokers, Jason provides trusted guidance across multiple specialties—including fixed and indexed annuities, long-term care planning, personal and business disability insurance, life insurance solutions, Group Health, Travel Medical and Evacuation Insurance, and short-term health coverage. Diversified Insurance Brokers maintains active contracts with over 100 highly rated insurance carriers, ensuring clients have access to a broad and competitive marketplace.
His practical, education-first approach has earned recognition in publications such as VoyageATL, and contributions from his agency featured in Kiplinger and GoBankingRates— highlighting his commitment to financial clarity and client-focused planning. Drawing on deep product knowledge and years of hands-on field experience, Jason helps clients evaluate carriers, compare strategies, and build retirement and protection plans that are both secure and cost-efficient. Visitors who want to explore current annuity rates and compare options across multiple insurers can also use this annuity quote and comparison tool.
Explore More Annuity Options: Browse our complete guide to Current Annuity Rates — covering current fixed, bonus, MYGA & income annuity rates by term from top carriers from 100+ carriers.
Last Reviewed: June 1, 2026 |
Reviewed by: Jason Stolz, CLTC, CRPC, DIA, CAA
Chief Underwriter, Diversified Insurance Brokers, Inc. | NPN: 20471358 | Licensed in all 50 states
Editorial Standards: Diversified Insurance Brokers maintains rigorous editorial standards to ensure accuracy, clarity, and independence in all content. Learn more about our editorial standards and commitment to transparency.
