Is GBU a good insurance company?  At Diversified Insurance Brokers, we carefully evaluate insurance companies based on financial strength, product flexibility, and how well they serve the needs of retirees and pre-retirees. GBU Financial Life has earned a solid reputation in the annuity market, especially for savers looking for competitive fixed rates, straightforward terms, and dependable income options. Below, we dive into who GBU is best suited for, highlight their most popular products, and give you tools to see your own guaranteed income projections in minutes.

About GBU Financial Life

Founded in 1892, GBU Financial Life is a member-owned fraternal benefit society that focuses on providing safe, competitive savings and retirement income solutions. Unlike stock-owned companies, GBU operates for the benefit of its members, reinvesting earnings to enhance product value and long-term stability. They are particularly well-known for their competitive multi-year guaranteed annuity (MYGA) rates and reliable single premium immediate annuities (SPIAs).

Popular GBU Product Highlights

• GBU Wealth Builder MYGAs – Multi-year guaranteed interest rates for predictable, tax-deferred growth over a fixed term, often among the most competitive in the industry.
• GBU Lifetime Income SPIA – Converts a lump sum into guaranteed income payments for life, with options for joint payouts, period-certain guarantees, or refund features.
• GBU Flexible Premium Annuities – Allows multiple contributions while earning a competitive fixed rate, ideal for conservative savers looking to accumulate funds without market risk.

Who Is GBU a Good Fit For?

• Retirees seeking guaranteed income they cannot outlive.
• Savers who want CD-style safety but with higher yields.
• Pre-retirees looking to lock in competitive fixed rates before interest rate changes.
• Individuals who value member-owned stability and conservative financial management.

Pros of GBU

• Consistently competitive fixed interest rates on MYGAs.
• Strong focus on member value over shareholder profits.
• Multiple payout options for income flexibility.
• Long history of conservative financial management.

Considerations

• Limited product selection compared to large national insurers.
• Availability and rates may vary by state.
• Fraternal membership requirements may apply for policy issuance.

Our Take at Diversified Insurance Brokers

Is GBUa good insurance company?  GBU Financial Life is an excellent choice for clients prioritizing safety, competitive fixed rates, and guaranteed income. Their MYGAs are often at the top of rate charts, and their income options are straightforward and reliable. As independent advisors, Diversified Insurance Brokers compares GBU alongside 100+ carriers to ensure you’re getting the best combination of rate, features, and flexibility. Use the calculator above to see your personalized guaranteed income, then request a quote so we can handle the comparisons for you.