American Equity AssetShield 10 Bonus Annuity – 14% Premium Bonus With Protected Growth
AssetShield 10 Bonus Fixed Index Annuity is built for retirees and pre-retirees who want to maximize protected growth while eliminating exposure to market losses. Issued by American Equity Investment Life Insurance Company, this annuity combines a substantial 14% premium bonus with diversified index crediting strategies, tax-deferred accumulation, flexible liquidity, and enhanced income positioning. For individuals who are cautious about volatility but still want meaningful upside potential, AssetShield 10 Bonus provides a structured way to pursue growth without risking principal. Unlike brokerage accounts where losses can permanently impair capital, fixed index annuities credit interest based on index performance while protecting against negative market returns. If the chosen index declines, your credited interest for that term is zero—not negative—ensuring your accumulated value never decreases due to market performance. Investors comparing risk-managed retirement tools may also benefit from reviewing Annuity vs 401k: Which Is Better for Retirement? to understand how annuities differ from traditional qualified plans.
The defining feature of AssetShield 10 Bonus is its 14% premium bonus, which immediately increases the starting value used for accumulation and income calculations. This bonus does not eliminate surrender schedules or long-term commitments, but it can significantly enhance growth potential when paired with strong crediting strategies and long-term compounding. Because the contract grows on a tax-deferred basis, interest is not taxed until withdrawn, allowing earnings to compound more efficiently over time. For retirees rolling over qualified funds, understanding transfer mechanics is critical, and you may find it helpful to review How to Transfer an IRA to an Annuity for guidance on executing tax-free movements. AssetShield 10 Bonus offers multiple indexing options, including volatility-managed and dividend-focused benchmarks designed to perform across various market cycles. Strategies such as the BlackRock Adaptive U.S. Equity 7% Index, BNPP Patriot Technology Index, and S&P 500 Dividend Aristocrats Daily Risk Control 5% ER Index allow policyholders to diversify allocations and align with personal outlook and risk tolerance. Each strategy uses specific participation rates, caps, or spreads to determine credited interest, and gains are locked in annually, creating a step-up effect that cannot decline in future down markets.
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View Bonus RatesBeyond the bonus, AssetShield 10 Bonus includes the Performance Rate Rider (PRR), which enhances participation rates on select strategies. Higher participation rates can increase credited interest during strong index performance periods, improving accumulation without sacrificing downside protection. Liquidity provisions allow withdrawals of up to 10% annually after the first contract year without surrender charges, providing flexibility for income needs, emergencies, or required minimum distributions in qualified accounts. Additionally, the Enhanced Benefit Rider allows penalty-free access in the event of qualifying nursing home confinement or terminal illness, reinforcing the contract’s role as both a growth tool and a financial safeguard. Retirement planning requires balancing accumulation, access, and long-term income planning. Some individuals may later annuitize, while others may use systematic withdrawals or optional income riders to generate guaranteed income. If longevity protection is a primary concern, reviewing What Is a QLAC? can provide additional perspective on deferred income planning strategies.
Estate planning considerations are straightforward. In the event of death, the full accumulation value generally passes to named beneficiaries without surrender charges. While gains remain subject to income taxation upon distribution, beneficiaries avoid probate delays when properly designated. For those comparing different annuity structures, reviewing Are Annuity Death Benefits Taxable? can clarify beneficiary tax treatment. AssetShield 10 Bonus may be ideal for conservative savers seeking growth without market loss exposure, retirees who want to amplify income base values through bonuses, and long-term planners focused on tax-deferred compounding. It is particularly attractive for individuals concerned about stock market volatility but unwilling to settle for minimal fixed interest crediting.
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Ready to explore this annuity in more detail—or compare it with other carriers to see if even higher rates are available? With guaranteed income, principal protection, and long-term growth potential on the line, making the right choice is essential. The experienced advisors at Diversified Insurance Brokers will guide you through the options and design a strategy tailored to your retirement goals.
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FAQs: American Equity AssetShield 10 Bonus
What is American Equity AssetShield 10 Bonus?
AssetShield 10 Bonus is a fixed indexed annuity with a 10-year surrender schedule and a contract bonus credited at issue (or first contract anniversary, depending on the version). It combines principal protection, index-linked growth potential, and bonus-enhanced accumulation — popular among savers seeking balance of safety and upside.
How does the bonus work in AssetShield 10 Bonus?
The bonus is added to your account or benefit base at issuance (or shortly afterward), increasing the value used for interest crediting and possible future income calculations. The bonus may be subject to vesting over the surrender period, and early withdrawals or surrenders may result in forfeiture of unvested bonus amounts.
How is interest credited?
Interest is credited using whichever indexing or fixed-rate option you select. Indexed crediting may involve participation rates, caps, or spreads. As with other fixed indexed annuities, principal and previously credited interest are protected from market losses.
Does AssetShield 10 Bonus allow penalty-free withdrawals?
Yes. Typically the contract includes an annual penalty-free withdrawal allowance (a percentage of account value) once the first contract year has passed. This aligns with standard practices described on our annuity free withdrawal rules page.
Can this annuity be used for retirement income?
Yes. While AssetShield 10 Bonus is primarily an accumulation annuity, the bonus-enhanced growth and credited value can be converted later into a lifetime income strategy or paired with other income-oriented tools. For broader ideas, see our best retirement income annuity options guide.
What are the trade-offs or limitations?
Because it carries a surrender schedule, early surrender or excess withdrawals may trigger surrender charges and possible forfeiture of unvested bonus credits. Additionally, index-linked growth may be limited by caps, participation rates, or spreads — which can reduce upside in strong markets.
Who is AssetShield 10 Bonus best suited for?
It’s suited for savers who want a fixed indexed annuity combining principal protection, bonus-enhanced accumulation, and the flexibility to withdraw limited amounts annually — especially those planning long-term accumulation or future income conversion.
How can I compare AssetShield 10 Bonus with other annuities?
Compare crediting mechanics (caps, participation, spreads), bonus terms and vesting schedule, surrender charges, withdrawal rules, and long-term growth potential. Use up-to-date data on our current annuity rate page to run side-by-side illustrations.
About the Author:
Jason Stolz, CLTC, CRPC and Chief Underwriter at Diversified Insurance Brokers, is a senior insurance and retirement professional with more than two decades of real-world experience helping individuals, families, and business owners protect their income, assets, and long-term financial stability. As a long-time partner of the nationally licensed independent agency Diversified Insurance Brokers, Jason provides trusted guidance across multiple specialties—including fixed and indexed annuities, long-term care planning, personal and business disability insurance, life insurance solutions, and short-term health coverage. Diversified Insurance Brokers maintains active contracts with over 100 highly rated insurance carriers, ensuring clients have access to a broad and competitive marketplace.
His practical, education-first approach has earned recognition in publications such as VoyageATL, highlighting his commitment to financial clarity and client-focused planning. Drawing on deep product knowledge and years of hands-on field experience, Jason helps clients evaluate carriers, compare strategies, and build retirement and protection plans that are both secure and cost-efficient.
