How to Get Group Health Insurance for the Self Employed
Jason Stolz CLTC, CRPC
How to get group health insurance for the self-employed is one of the most common questions we hear from entrepreneurs, consultants, contractors, and owners of small professional practices. The confusion is understandable: many people assume “group health” is only for companies with lots of W-2 employees. In reality, there are several ways the self-employed can qualify for group coverage—depending on your state rules, your business structure, and whether you have at least one eligible employee or working owner arrangement.
The goal of this guide is to help you understand what actually qualifies as “group” coverage, how the 2-person group health insurance concept works in many markets, and when alternatives like level-funded plans or self-funded options can lower costs over time. If you want to compare your best next steps, it also helps to review 2-Person Group Health Insurance and Self-Funded Group Health Insurance.
At Diversified Insurance Brokers, we work with self-employed business owners nationwide to help them structure eligibility correctly, avoid common documentation mistakes, and compare plan designs that balance affordability, network access, and long-term stability.
Compare Group Health Options for the Self-Employed
See if you qualify for small group coverage, understand 2-person rules in your state, and compare affordable plan structures.
What “Group Health Insurance” Means for the Self-Employed
When people ask how to get group health insurance for the self-employed, they’re usually trying to solve one of three problems. First, they want more stable coverage than they’re seeing in the individual market. Second, they want stronger networks—especially if they travel, have a preferred hospital system, or need access to specialists. Third, they want a structure that makes financial sense as a business expense.
Group health insurance is generally employer-sponsored coverage issued to a business entity that meets eligibility standards. The plan is built around “eligible employees” and governed by participation and contribution rules. In many states, the baseline expectation is that a group plan covers more than one eligible person. That’s why self-employed owners often qualify by forming a small group arrangement rather than applying as a pure solo individual.
However, eligibility isn’t a single national rule. States and carriers can differ on what counts as a “small group,” whether a working owner can be treated like an employee for eligibility, and what documentation is required to prove the business is active. The good news is that these rules can be navigated, but you want to do it cleanly so you don’t waste time on an avoidable decline.
Who Qualifies for Group Health Coverage When Self-Employed?
Most carriers define group eligibility around the presence of a legitimate business entity and at least two eligible participants (often two eligible employees or a working owner plus an eligible employee). In some states and situations, “groups of one” can be available, but it’s not universal and it can come with specific conditions. That’s why the best starting point is confirming the minimum requirements in your state and the carrier market you’re shopping.
In practice, self-employed owners often qualify through one of the following paths. Some owners already have a W-2 employee who meets hourly requirements, which can open standard small-group options. Others qualify through a 2-person arrangement where there are two eligible participants tied to payroll or working-owner rules. And some self-employed professionals explore association-style plans or other employer-aligned structures depending on what’s available and compliant in their location.
If you’re trying to understand the baseline threshold, start with Minimum Employees for Group Health Insurance. It gives you the framework you need before you spend time comparing plan designs.
How 2-Person Group Health Insurance Typically Works
In many markets, the most practical way to answer how to get group health insurance for the self-employed is the 2-person group health insurance approach. The concept is simple: you create a qualifying small group by having two eligible participants tied to the business and meeting the carrier’s documentation requirements. That might be an owner and a W-2 employee, two partners who are both treated as eligible under the plan rules, or another compliant two-person structure depending on the business and state requirements.
What matters most is not the label—it’s the proof. Carriers want to see that the business is real, active, and paying people in a way that matches the eligibility definition. If the business is brand new or the payroll history is thin, some carriers may require additional evidence or may offer fewer options until the business has more operating history.
If your main objective is specifically the two-person path, review Group Health Insurance for 2-Person Business. It’s helpful for understanding how carriers typically look at very small groups.
What Documentation Carriers Usually Require
Even when you qualify on paper, applications can get delayed if documentation is missing or inconsistent. Small group underwriting commonly focuses on confirming the business entity, verifying active operations, and validating that the enrolled participants meet eligibility rules. The exact list varies, but the theme is consistent: carriers want proof of legitimacy and eligibility.
That proof often includes business registration or entity documents, an EIN where applicable, and evidence of payroll or compensation structure that aligns with the plan. If you’re an owner, carriers may also want to understand how you are paid and how your role fits within eligibility definitions. For an employee, they typically want confirmation of hours and employment status. If an employee is waiving coverage because they have other coverage, carriers often require a valid waiver reason, which can impact participation requirements.
The good news is that once your documentation is organized, renewals and future plan changes tend to be smoother. Most frustration comes from mismatched details—like different business names across documents, inconsistent addresses, or unclear payroll setup—rather than from “not qualifying” at all.
Types of Group Health Plans Available
After you confirm eligibility, the next decision is plan structure. The best structure depends on your goals: are you prioritizing predictable monthly cost, long-term savings potential, richer networks, or a balance of all three? Most self-employed owners end up comparing three categories: fully insured, level-funded, and self-funded designs.
Fully insured group plans are the traditional model. You pay a set premium, and the carrier absorbs claims risk. Many owners like the simplicity and predictable billing, especially in the first year. The tradeoff is that you typically get less insight into what drives cost and fewer levers to manage trend beyond plan design changes.
Level-funded plans are often the “best next step” for stable small groups that want more control without feeling like they’re taking on unlimited risk. Level funding blends predictable monthly payments with a self-funded foundation, usually backed by stop-loss protection. When claims are favorable, some arrangements can produce credits or refunds depending on the structure.
Self-funded plans offer the most transparency and customization, and they can be highly efficient when structured correctly. They also require a more intentional approach to administration and risk controls. If you’re exploring this path, the clearest overview is What Is Self-Funded Group Health Insurance?.
For self-employed owners who want a broad foundation on how employer coverage works overall, Group Medical Insurance provides a bigger-picture explanation of plan mechanics and cost drivers.
Why Choose Group Health Over Individual Plans?
Many self-employed professionals start in the individual market because it’s the most obvious option. But as income increases, family needs change, or networks become a priority, group plans can become attractive. Group coverage can provide stronger networks in some markets, a broader selection of plan designs, and a more “business-like” approach to structuring the expense.
Another reason group coverage can feel more stable is that it’s built around employer participation and standardized administration. Instead of shopping as an individual every year without any structural levers, you can evaluate plan structure, contribution strategy, and long-term cost control options like level funding. For many owners, group coverage becomes less about “finding the cheapest premium” and more about building a sustainable benefits strategy that supports growth.
Even if your business is still small, thinking ahead matters. If you plan to hire in the next 12–24 months, establishing group coverage early can make onboarding smoother later because you already have eligibility processes, contributions, and enrollment communication in place.
Find Out If You Qualify for Group Coverage
We’ll confirm eligibility, review documentation needs, and compare plan structures that fit a self-employed business.
Request a Group Health QuoteHow to Set Up Group Health Coverage as a Self-Employed Business
If you’re trying to solve how to get group health insurance for the self-employed, the cleanest path is usually a structured setup process. Most problems happen when owners try to skip steps, guess on eligibility, or apply without aligning documentation. A broker-led process keeps everything consistent and prevents avoidable declines.
Step 1: Confirm eligibility in your state and market. This includes understanding the minimum group size requirement, whether working-owner rules apply, and how waivers are handled if someone has other coverage. If you are building toward a two-person approach, this step helps you avoid a “nearly qualifies” scenario that wastes time.
Step 2: Align your business entity and documentation. Carriers want a clean story: consistent legal business name, consistent address, and proof the business is active. If the business is new or recently changed structure, the application needs to reflect the updated reality so underwriting doesn’t see conflicting signals.
Step 3: Build the plan around how you actually use healthcare. Many self-employed owners overpay because they choose plans based on fear rather than expected utilization. The goal is to balance premiums, deductibles, and network access in a way that makes sense for your household and any employees.
Step 4: Choose a funding structure that matches your risk tolerance. Fully insured can be a simple starting point. Level-funded can create long-term savings potential for stable groups. Self-funded can be powerful when the group is established and the plan is administered correctly.
Step 5: Implement contribution and enrollment cleanly. Carriers typically have contribution expectations, and participation rules can apply. Clean enrollment avoids headaches later and makes renewal decisions easier.
Tax Advantages and Contribution Strategy
Tax treatment depends on business structure and how the plan is set up, but the strategic objective is consistent: you want contributions and payroll mechanics aligned so the benefit is administered cleanly and supports the business. Many owners like group coverage because it helps formalize benefits and contributions as part of a long-term business strategy rather than an individual household expense.
Contribution strategy matters even in very small groups. If you plan to hire, setting a consistent contribution approach early helps you avoid reworking the plan every year. It can also shape participation and stability, which influences long-term plan performance—especially if you later consider level-funded designs.
Because tax rules can vary based on entity type and compensation structure, it’s normal to coordinate health plan setup with your tax professional. The key is making sure the benefit design and payroll mechanics match the business reality so administration stays smooth.
Managing Renewals and Long-Term Affordability
After the first plan year, your focus shifts from “getting approved” to “keeping costs stable.” Most self-employed owners are surprised by how much control they can gain simply by reviewing the plan earlier, comparing alternative structures, and making changes intentionally rather than under a renewal deadline.
Renewal management is a process, not an event. The healthiest approach is to review plan performance, confirm eligibility and participation stability, and compare alternatives with enough time to implement changes smoothly. If the group becomes more stable and predictable, it may open the door to improved structures like level funding that reward favorable experience more directly.
If you’re trying to keep long-term costs in check, it can also help to understand how small employer plans differ from larger group strategies. The resource Small Employer Group Health Insurance is a strong next read when you’re thinking beyond year one.
Common Mistakes That Derail Self-Employed Group Health Applications
When owners struggle with how to get group health insurance for the self-employed, it’s often because something small creates an underwriting red flag. The most common issue is inconsistent documentation—different business names on forms, different addresses, or unclear proof of active operations. Another issue is misunderstanding who is eligible under the plan and assuming a volunteer, stipend worker, or non-eligible role can be counted as an “employee” for group purposes.
Participation and waivers can also create problems. If you have a two-person setup but one person intends to waive coverage, that can collapse eligibility depending on the carrier rules. That’s why eligibility planning should be done before you select a carrier or a plan design.
Finally, many owners shop plans before confirming what they actually qualify for. It’s easy to compare premiums and networks online, but group coverage is a rules-based system. Confirm eligibility first, then shop plan design. That order prevents wasted time and keeps your options open.
Ready to See Your Self-Employed Group Options?
We’ll confirm eligibility, gather the right documentation, and compare plan structures that fit your business.
How Diversified Insurance Brokers Helps Self-Employed Owners
Diversified Insurance Brokers is an independent, fiduciary-minded agency licensed in all 50 states. For self-employed owners, our job is to simplify a rules-heavy process without forcing you into a one-size-fits-all solution. We start by confirming what you qualify for, then we compare plan structures that make sense for your goals—whether you want a stable fully insured plan, a level-funded structure designed for long-term savings, or a more advanced approach as your business grows.
We also help you avoid common pitfalls by keeping documentation consistent, aligning eligibility cleanly, and building an enrollment process that won’t create renewal headaches later. The result is a benefits strategy that supports your business, not a plan you dread renewing every year.
Talk With an Advisor Today
Choose how you’d like to connect—call or message us, then book a time that works for you.
Schedule here:
calendly.com/jason-dibcompanies/diversified-quotes
Licensed in all 50 states • Fiduciary, family-owned since 1980
FAQs: Group Health Insurance for the Self-Employed
Can a self-employed person get group health insurance?
Yes, if you have at least one other non-spouse employee or business partner, you may qualify as a small group. In most states, that means at least two employees.
What if I don’t have any employees yet?
You may still access individual or association plans until you can form a group. Once you hire, you can upgrade to a small business plan.
Are premiums tax-deductible for the self-employed?
Yes. Business-paid premiums are typically deductible, lowering your taxable income as a self-employed owner.
Do group health plans cost less than individual plans?
In many cases, yes. Group plans spread risk across multiple people, which can lower rates and provide better coverage options.
How soon can coverage begin?
Once your application is approved and your first payment is made, coverage can start as soon as the following month.
About the Author:
Jason Stolz, CLTC, CRPC and Chief Underwriter at Diversified Insurance Brokers, is a senior insurance and retirement professional with more than two decades of real-world experience helping individuals, families, and business owners protect their income, assets, and long-term financial stability. As a long-time partner of the nationally licensed independent agency Diversified Insurance Brokers, Jason provides trusted guidance across multiple specialties—including fixed and indexed annuities, long-term care planning, personal and business disability insurance, life insurance solutions, and short-term health coverage. Diversified Insurance Brokers maintains active contracts with over 100 highly rated insurance carriers, ensuring clients have access to a broad and competitive marketplace.
His practical, education-first approach has earned recognition in publications such as VoyageATL, highlighting his commitment to financial clarity and client-focused planning. Drawing on deep product knowledge and years of hands-on field experience, Jason helps clients evaluate carriers, compare strategies, and build retirement and protection plans that are both secure and cost-efficient.
