American Equity AssetShield 10 Annuity – Market Growth Without Market Risk
Protect Your Retirement While Pursuing Growth
At Diversified Insurance Brokers, we help individuals build financial security with annuities designed to capture upside potential while eliminating downside risk. The AssetShield 10 Fixed Index Annuity, issued by American Equity Investment Life Insurance Company, is built for savers who want long-term accumulation without exposing principal to stock market volatility. For pre-retirees transitioning out of growth-heavy portfolios, retirees repositioning conservative assets, or individuals completing rollovers from qualified accounts, AssetShield 10 provides a structured approach to protected growth and optional lifetime income.
Market cycles are unpredictable. Many investors nearing retirement discover that preserving gains becomes more important than chasing returns. Large market losses late in the accumulation phase can significantly reduce sustainable retirement income. A fixed indexed annuity addresses that concern by providing a 0% floor against market declines (subject to contract terms), while still allowing interest credits tied to external index performance. Over time, avoiding losses can be just as powerful as capturing gains because compounding works best when principal is not repeatedly reduced during downturns.
For individuals transferring retirement funds, proper rollover execution is essential. If you are moving IRA or qualified assets into an annuity, understanding the mechanics outlined in How to Transfer an IRA to an Annuity ensures tax deferral is preserved and no unintended distribution occurs. Direct trustee-to-trustee transfers maintain the integrity of your retirement plan while repositioning assets into protected strategies.
AssetShield 10 is structured with a 10-year surrender schedule, making it appropriate for long-term planning. During this period, the contract owner benefits from index-linked crediting strategies, tax-deferred growth, optional riders, and liquidity features that allow limited penalty-free withdrawals. Unlike direct market investments, funds are not directly invested in equities; instead, the insurer uses sophisticated hedging strategies to provide index-based interest credits while guaranteeing principal protection from negative market returns.
Ensure you are receiving the absolute top rates
Current Fixed Annuity Rates
Compare today’s best fixed annuity rates from top carriers.
Current Bonus Annuity Rates
See which annuities offer the highest upfront bonus today.
Request an Annuity Quote
Submit our annuity request form to get personalized rate options.
Lifetime Income Calculator
Use our calculator to see how much guaranteed income your annuity can provide.
Flexible Index Strategies With Upside Potential
AssetShield 10 offers multiple index crediting strategies, allowing policyholders to diversify how interest is earned. Rather than relying on a single benchmark, allocations may be spread among structured indices designed to manage volatility while still capturing growth potential.
- BlackRock Adaptive U.S. Equity 7% Index – Dynamically adjusts exposure to market conditions for smoother performance patterns.
- BNPP Patriot Technology Index – Provides exposure to innovative sectors within a rules-based framework.
- S&P 500® Dividend Aristocrats® Daily Risk Control 5% ER Index – Focuses on historically stable dividend-paying companies with embedded volatility controls.
Each strategy uses participation rates, caps, or spreads to determine how much of the index gain is credited. These components are declared by the carrier and may adjust periodically. Understanding these mechanics is critical when comparing indexed annuities to multi-year guaranteed annuities or traditional fixed-rate products.
Boosted Growth With the Performance Rate Rider (PRR)
The Performance Rate Rider increases participation rates on select strategies, enhancing potential upside during favorable market years. Importantly, this enhancement does not remove the principal protection feature. When markets decline, the contract’s floor protects the accumulated value from losses due to index performance.
Liquidity and Health-Based Protection
After the first contract year, up to 10% of contract value may be withdrawn annually without surrender charges. Additionally, the Enhanced Benefit Rider provides penalty-free access to full contract value in cases of qualifying nursing home confinement or terminal illness. These provisions address concerns about long-term care costs and unexpected medical events, two of the largest financial risks in retirement.
AssetShield 10 can also complement broader retirement strategies. For example, retirees with pension income may want additional guaranteed income streams. Understanding how defined benefit plans function clarifies why lifetime guarantees remain valuable. For individuals without pensions, annuities can replicate similar income structures using private contracts.
Tax deferral is another significant advantage. Non-qualified annuities grow without annual taxation on credited interest, potentially accelerating compounding. Withdrawals are taxed on a last-in, first-out basis, meaning earnings are withdrawn first. For qualified accounts, taxation occurs upon distribution as ordinary income. Reviewing broader legislative changes, including recent federal adjustments discussed in current tax reform analysis, can help retirees understand how evolving policies may affect retirement income planning.
AssetShield 10 may also be appropriate for individuals restructuring assets from other financial vehicles. Some policyholders evaluate liquidity alternatives such as selling an existing life insurance policy to redeploy capital into income-generating strategies. Others compare annuities with traditional term coverage by reviewing what term life insurance provides and determining whether protection or income is the primary goal.
AssetShield 10 can function as part of a layered retirement approach. Some retirees combine Social Security, pensions, and annuity income to cover essential expenses. Discretionary expenses may then be supported by investment portfolios. This layered strategy reduces reliance on volatile markets to fund core living costs.
Ultimately, AssetShield 10 is designed for long-term savers seeking growth potential without exposure to direct market losses. It is appropriate for individuals who value principal protection, tax-deferred growth, and optional income guarantees. As with any financial product, suitability depends on timeline, liquidity needs, tax status, and income objectives.
Request an Annuity Quote
Submit our annuity request form to get personalized rate options.
Talk to an Advisor or Request Your Annuity Quote
Ready to explore this annuity in more detail—or compare it with other carriers to see if even higher rates are available? With guaranteed income, principal protection, and long-term growth potential on the line, making the right choice is essential. The experienced advisors at Diversified Insurance Brokers will guide you through the options and design a strategy tailored to your retirement goals.
Schedule here:
calendly.com/jason-dibcompanies/diversified-quotes
Licensed in all 50 states • Fiduciary, family-owned since 1980
FAQs: American Equity AssetShield 10
What is American Equity AssetShield 10?
AssetShield 10 is a fixed indexed annuity with a 10-year surrender schedule, designed to offer principal protection and long-term accumulation through index-linked crediting strategies.
How does AssetShield 10 credit interest?
Interest is credited according to the index-crediting method you choose — which may involve participation rates, cap rates, or spread-based strategies. Regardless of market performance, your original deposit and credited interest remain protected from market downturns.
Are there any upfront bonuses with AssetShield 10?
No. Unlike bonus-enhanced versions, AssetShield 10 does not include an upfront bonus — growth depends solely on interest credited over time through the indexed strategies.
Can I make penalty-free withdrawals?
Yes. AssetShield 10 typically allows a limited annual penalty-free withdrawal after the first contract year, often up to a set percentage of the account value. See our guidelines on annuity free withdrawal rules for general practices.
Is AssetShield 10 a good option for retirement income?
While AssetShield 10 is primarily built for accumulation, you can convert the contract value later into an income annuity or combine it with other lifetime-income products — aligning with strategies described on our retirement income annuity options page.
What are the drawbacks or trade-offs?
Because there is a surrender period, withdrawing beyond the penalty-free allowance or surrendering early may subject you to surrender charges or market-value adjustments. Also, index-linked returns are subject to caps, participation, or spread limits — which may limit growth in strong markets.
Who should consider AssetShield 10?
AssetShield 10 is suited to conservative savers, pre-retirees, or retirees who want a combination of principal protection, tax-deferred accumulation, and the potential upside of indexed crediting — without upfront bonuses or excessive risk.
How can I compare AssetShield 10 with other annuities?
Compare crediting strategy details (caps, participation, spreads), surrender schedules, withdrawal allowances, and historical renewal performance. Use the latest data from our current annuity rates page to run side-by-side comparisons among top offerings.
About the Author:
Jason Stolz, CLTC, CRPC and Chief Underwriter at Diversified Insurance Brokers, is a senior insurance and retirement professional with more than two decades of real-world experience helping individuals, families, and business owners protect their income, assets, and long-term financial stability. As a long-time partner of the nationally licensed independent agency Diversified Insurance Brokers, Jason provides trusted guidance across multiple specialties—including fixed and indexed annuities, long-term care planning, personal and business disability insurance, life insurance solutions, and short-term health coverage. Diversified Insurance Brokers maintains active contracts with over 100 highly rated insurance carriers, ensuring clients have access to a broad and competitive marketplace.
His practical, education-first approach has earned recognition in publications such as VoyageATL, highlighting his commitment to financial clarity and client-focused planning. Drawing on deep product knowledge and years of hands-on field experience, Jason helps clients evaluate carriers, compare strategies, and build retirement and protection plans that are both secure and cost-efficient.
