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Is Voya a Good Insurance Company?

Is Voya a Good Insurance Company?

Jason Stolz CLTC, CRPC

Is Voya a Good Insurance Company?

At Diversified Insurance Brokers, we benchmark insurers on safety, income potential, and contract flexibility—then show you how they stack up against competing carriers. If you’re wondering, “Is ING a good insurance company?” the practical answer for most U.S. retirees is that many of the policies and annuity contracts people still call “ING” today are tied to Voya Financial or other successor entities that emerged after ING’s U.S. life and annuity business was rebranded and reorganized. That history makes one thing essential: never assume the brand name on a statement is the full story. Always confirm the legal issuing carrier printed on the contract, because guarantees, benefits, and claim obligations are tied to the issuer—not the nickname people use.

This page is meant to help you evaluate an “ING” annuity or life/annuity legacy policy the right way: verify the issuing company, understand what lane the contract is designed for, and compare it against other carriers using the same premium, age, and income start date. Annuities are not interchangeable. Even strong carriers can be less competitive for a specific goal, and a familiar brand can hide a contract design that is either outdated or misaligned with today’s best payout factors. Our job is to help you compare on outcomes, not reputation.

When clients ask us to compare ING/Voya-style options, we typically evaluate whether the contract is best suited for fixed annuity accumulation, fixed indexed annuity growth with downside protection, or guaranteed lifetime income. We also layer the annuity decision into the larger plan: Social Security timing, RMD strategy in qualified accounts, and beneficiary goals—so the contract supports the whole retirement structure, not just a single illustration number.

Ensure you are receiving the absolute top rates

If you’re comparing an ING/Voya legacy annuity with today’s best guarantees, start by benchmarking current fixed and bonus annuity opportunities. Then request a personalized quote so you can compare income, liquidity, and contract rules using your exact numbers.

 

Note: The calculator accepts premiums up to $2,000,000. If you’re investing more, results increase in direct proportion — for example, doubling your premium roughly doubles the guaranteed income at the same age and options.

First, clarify what “ING” means in today’s U.S. retirement market

In the U.S., “ING” often refers to legacy life and annuity business that was rebranded and separated over time. Many retirees still use “ING” as shorthand because the original name appeared on older policies, workplace retirement plan materials, or prior statements. In practice, the contract you’re evaluating today is usually serviced under a different corporate name and may be issued by a company that is part of a successor organization. The takeaway is simple: the legal issuer is what matters.

When you pull out your contract, you are looking for the issuing company line that identifies who is legally responsible for the guarantees and claims. This matters because people often compare “ING” to another carrier at the brand level, when the real comparison should be: (1) issuing company financial strength, (2) contract design, (3) income payout factors, (4) fees and rider costs, and (5) liquidity terms. A brand can be respected while a specific contract design is still suboptimal for your goal.

If you are evaluating a contract that uses fixed indexed strategies, it is also important to recognize that modern FIA design has evolved. Many older FIA contracts have different crediting rules, lower caps, older renewal methodologies, and older rider structures. Before you assume a legacy contract is “good enough,” it is worth comparing the measurable outcomes side-by-side with today’s competitive set.

What to verify before you compare any ING/Voya-style annuity

Most annuity regret is not caused by choosing the wrong company. It is caused by choosing the wrong contract role and misunderstanding the rules that govern access, income, and renewals. The fastest way to avoid that regret is to verify a handful of core contract items first. Once these are clear, comparisons become straightforward and objective.

Start with the lane: are you primarily seeking principal protection and credited interest, measured upside potential with downside protection, or guaranteed lifetime income? That single decision changes what “best” means. A product that is excellent for stable accumulation may be mediocre for maximizing lifetime income, and an income-heavy design may be less attractive for liquidity flexibility or legacy outcomes.

Next, confirm how interest is credited. This matters most for fixed indexed annuities, where caps, participation rates, spreads, and strategy options determine how growth is credited. If you want a plain-English explanation of the levers that drive indexed crediting, review how annuities earn interest. It will help you interpret illustrations without confusing “potential” with “guaranteed.”

Finally, clarify liquidity rules and surrender exposure. Some contracts provide reasonable annual free withdrawals and optional waivers. Others can be restrictive if your plan changes. Before you decide whether a legacy ING/Voya contract should be kept, exchanged, or replaced, you should understand the access rules and penalties in practical terms. Start with annuity free withdrawal rules so you can evaluate flexibility without guessing.

Where an ING/Voya legacy annuity can be a strong fit

There are many situations where an ING/Voya-style annuity can still fit well—especially when the contract lane matches the retiree’s objective and the numbers compare favorably to alternatives. We often see strong fit in three common scenarios: conservative accumulation, protected accumulation, and retirement income planning where the rider structure is competitive for a specific age and start date.

If the goal is conservative accumulation, a fixed annuity or MYGA-style design can function as a bond-like stabilizer with contract guarantees. Some retirees use this lane to reduce portfolio stress by anchoring a portion of assets in principal-protected crediting. If you want the cleanest overview of how fixed annuities behave, start with what is a fixed annuity. The key is matching the surrender term to your time horizon so you are not paying surrender costs for money you might need sooner.

If the goal is protected accumulation, a fixed indexed annuity can offer a different trade-off: measured upside potential tied to index crediting rules with principal protection. The contract’s value depends on the crediting method, renewal practices, and how the carrier updates caps and participation rates. If you want the baseline mechanics, review how a fixed indexed annuity works. That helps you avoid comparing a modern FIA illustration to an older contract without recognizing structural differences.

If the goal is guaranteed lifetime income, the contract becomes about payout factors, rider cost, deferral timing, and how income coordinates with the rest of the plan. The same premium can produce very different income depending on start age and rider design. This is why “good company” is not enough. The highest guaranteed paycheck is scenario-dependent. If you want to understand when income riders add real value versus when they simply add cost, start with lifetime income riders.

The biggest trade-offs to evaluate with legacy ING/Voya contracts

The most common trade-off issue with legacy annuity contracts is not the carrier—it is the contract era. Older contracts may have rules that were designed for a different interest rate environment and a different pricing regime. That can show up in crediting limitations, rider structures that are less efficient for income, or surrender schedules that no longer match the retiree’s planning timeline. Some legacy contracts are excellent, but you only know by comparing outcomes, not by assuming.

Liquidity is often the first difference-maker. The annuity may look attractive until you understand the surrender period, the surrender schedule, and how market value adjustments can impact early exit values in certain fixed-rate designs. If your contract includes surrender exposure that feels misaligned to your real liquidity needs, you should evaluate alternatives. This is where understanding surrender mechanics helps you compare honestly: annuity surrender charges explained.

Income competitiveness is the second difference-maker. If the contract is intended to create a lifetime paycheck, the right comparison is: same age, same premium, same income start date, and then compare guaranteed payouts across multiple carriers. A legacy contract can be “fine” but still meaningfully underpay compared to what is available today for the same scenario. If maximizing income is the priority, you should also understand how payout factors differ from roll-up values. Many people confuse a roll-up rate with a payout rate. If you want a simple explanation, review roll-up rate vs. payout rate so you are comparing what you can actually withdraw.

Finally, beneficiary outcomes should be intentional. Some income-focused designs trade off legacy value to maximize payout. Others preserve more beneficiary value but may pay less. If legacy goals matter, the comparison should explicitly include beneficiary provisions and how the contract behaves at death. This is a critical planning component, not an afterthought. Use annuity beneficiary death benefits as a guide for what to ask and what outcomes to model.

How ING/Voya decisions should align with Social Security and RMD strategy

A good annuity decision is not isolated. It must fit the timeline of the household. One of the most common mistakes we see is choosing an annuity income start date that conflicts with Social Security claiming strategy or creating overlapping income streams that increase tax pressure unnecessarily. This is why we model annuities alongside Social Security. Timing can dramatically change how retirement feels month to month.

If you want to see how guaranteed income layers can complement Social Security claiming, review how Social Security and annuities work together. In many cases, the goal is to create an “income floor” that covers essentials so the portfolio can be invested more calmly for long-term growth and inflation resilience.

For qualified accounts, RMD strategy matters too. Some retirees explore deferred income strategies inside IRAs and want to understand how certain annuity structures can coordinate with RMD rules. If you are evaluating that angle, start with what is a QLAC. Not every carrier leads in this category, and QLAC suitability is very scenario-specific, but understanding the tool helps you compare intelligently.

When a 1035 exchange may be worth evaluating

Many retirees hold older annuity contracts that may no longer be competitive for today’s retirement objectives. In those cases, a tax-advantaged exchange can sometimes reposition the contract into a better-aligned design without triggering immediate taxation on gains, assuming it is structured properly. This can be particularly relevant if your legacy contract is still in surrender, has an older rider cost structure, or simply produces lower income than comparable modern designs for your timeline.

If you are considering this option, the key is to compare the “keep versus exchange” outcome using realistic assumptions: surrender costs today, new surrender schedule, new income payout factors, and the net improvement after fees and transition costs. For a clear overview of how these exchanges work and what they are designed to accomplish, see how 1035 exchanges work in annuity planning.

Who should consider ING/Voya—and who should make a broader comparison

ING/Voya legacy contracts can still make sense when the contract is already well-positioned, the liquidity profile fits the plan, and the guaranteed outcomes compare favorably. If you already own a contract and it does exactly what you need, the simplest option can be to keep it. The problem is that many retirees have never actually run a true side-by-side comparison at the time they need income the most. They are relying on comfort and familiarity rather than measured outcomes.

If your primary goal is the highest guaranteed lifetime payout available for a specific age and start date, you should make a broader comparison. The top payout is scenario-dependent, and it can change across carriers over time. This is exactly where independent illustration comparisons matter. We typically compare at least four to six carriers for income-first scenarios, using the same inputs across all of them, so the choice is grounded in math and contract design—not brand recognition.

If your main goal is flexibility, you should evaluate liquidity first and select a contract lane that protects access. This is where the free-withdrawal rulebook and surrender schedule matter more than a small difference in headline growth potential. Again, the goal is alignment: match the contract behavior to how you will actually use the money.

Planning example: Comparing an “ING” annuity the right way

A 64-year-old couple has an older “ING” annuity they purchased years ago. They are now within three years of retirement and want to create a predictable income floor that complements Social Security at age 67. The first step is confirming the legal issuer and the exact contract version, then clarifying whether the existing annuity’s income rider is competitive for income starting at 67. We run carrier-matched illustrations using the same premium and the same start date across several carriers and compare (1) guaranteed payout, (2) rider fees and net income, (3) surrender and liquidity flexibility, and (4) beneficiary outcomes.

In this scenario, the legacy contract may still be viable, but it might also be outclassed by a newer contract that produces meaningfully higher guaranteed income at the planned start age. If the legacy contract has strong liquidity features that the couple values, we may keep it and add a smaller new contract designed purely for income. If the legacy contract is inefficient, we evaluate whether an exchange improves net outcomes after surrender costs and new schedule terms. The result is a plan built around roles: a stable income floor, liquidity reserves outside the annuity, and a remaining investment sleeve for long-term growth.

Bottom line

For most U.S. retirees, “ING” is best treated as a legacy brand reference rather than a current underwriting shortcut. The most important step is verifying the legal issuing carrier and contract version, because that is what determines guarantees. From there, the right approach is simple: compare outcomes side-by-side—payout factors, rider costs, liquidity rules, surrender schedules, and beneficiary provisions—using the same age, premium, and start date across multiple carriers. A legacy ING/Voya-style contract can be a good fit, but “good” should be proven with numbers, not assumed by name.

If you want clarity quickly, use the calculator above as a baseline and request a personalized comparison. We’ll show you how an ING/Voya option stacks up against today’s best fixed, indexed, and income designs—so you can pick the contract that truly fits your retirement timeline.

Related Pages

Is Transamerica a Good Insurance Company? provides a benchmark comparison against another national carrier with multiple annuity lanes.

Fixed Indexed Annuity Myths Debunked clears up common misunderstandings that cause retirees to mis-compare indexed guarantees.

What Is an Annuity Spread Rate? explains a key indexed-crediting lever that can affect growth outcomes over time.

Are Annuities a Good Investment in Retirement? provides a practical framework for deciding fit based on plan role and goals.

 

Is Voya a Good Insurance Company?

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FAQs: Is ING a Good Insurance Company?

Is ING still issuing life and annuity contracts?

In the U.S., ING’s insurance operations were rebranded to Voya Financial in 2014. Many contracts still reference the ING name, so it’s important to check the legal issuing entity on your policy.

What are ING’s financial strength ratings?

The legacy U.S. insurance entities of ING once held an A+ (Superior) rating from A.M. Best. The current legal issuer (Voya) maintains ratings in the “A” (Excellent/Strong) category.

Are ING/Voya annuities competitive?

Yes, in some product segments they are competitive. However, payout rates, rider costs, caps, and liquidity features vary. We highly recommend comparing with multiple carriers to ensure you get the best terms.

How do I verify the issuing carrier for my policy?

Check your contract’s first page or policy schedule—it will list the legal entity (e.g., “Voya Financial Life Insurance Company”). Contact your agent/broker if unclear.

What should I watch out for with ING/Voya products?

Key factors include rider fees, surrender schedules, start dates for income riders, state-availability, and whether the brand transition has impacted servicing. Also compare the same age, premium, and start date across carriers.

Can I still buy ING branded products outside the U.S.?

Yes—in other countries the ING brand may issue insurance products independently. Always check local regulation, carriers, and contract terms in your jurisdiction.


About the Author:

Jason Stolz, CLTC, CRPC and Chief Underwriter at Diversified Insurance Brokers, is a senior insurance and retirement professional with more than two decades of real-world experience helping individuals, families, and business owners protect their income, assets, and long-term financial stability. As a long-time partner of the nationally licensed independent agency Diversified Insurance Brokers, Jason provides trusted guidance across multiple specialties—including fixed and indexed annuities, long-term care planning, personal and business disability insurance, life insurance solutions, and short-term health coverage. Diversified Insurance Brokers maintains active contracts with over 100 highly rated insurance carriers, ensuring clients have access to a broad and competitive marketplace.

His practical, education-first approach has earned recognition in publications such as VoyageATL, highlighting his commitment to financial clarity and client-focused planning. Drawing on deep product knowledge and years of hands-on field experience, Jason helps clients evaluate carriers, compare strategies, and build retirement and protection plans that are both secure and cost-efficient.

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