At Diversified Insurance Brokers, we help families protect their income and lifestyle when life takes an unexpected turn. Assurity Life’s Critical Illness Insurance is designed to pay a lump-sum cash benefit after a covered diagnosis, so you can focus on your recovery instead of worrying how to pay the bills.

Because we’re an independent, family-owned agency, we compare Assurity’s critical illness protection alongside other options like disability income coverage and long-term care strategies. If Assurity is the right fit for you, we’ll show you how it can complement your existing health insurance, savings, and retirement plan.

If you prefer to handle your own applications online, you can also start and submit your Assurity critical illness application yourself—no sales appointments required—while still having our team in your corner if you want a second opinion.

What Is Assurity Critical Illness Insurance?

Assurity’s Critical Illness Insurance is a cash-benefit policy. After you’re diagnosed with a covered condition and your claim is approved, the policy pays a lump sum directly to you—not to doctors or hospitals. You decide how to use the money.

Covered conditions commonly include events like heart attack, stroke, certain types of cancer, kidney failure, major organ transplant, paralysis, coma and advanced Alzheimer’s disease. Exact definitions and covered conditions vary by state and policy form, but the goal is the same: provide a financial cushion at the worst possible time.

That makes Assurity critical illness a natural complement to your health insurance, which may still leave you with deductibles, coinsurance, and uncovered treatments. It can also coordinate well with long-term care planning if you’re looking to protect both income and care costs.

How the Cash Benefit Can Be Used

One of the biggest advantages of Assurity Critical Illness Insurance is flexibility. Once your benefit is paid, you can generally use it for any purpose, such as:

• Paying medical deductibles, copays and coinsurance not covered by your health plan
• Replacing lost income while you or a family caregiver takes time off work
• Covering everyday expenses like mortgage or rent, utilities, groceries and child care
• Traveling to specialists or treatment centers, including lodging and transportation
• Funding at-home care, home modifications or help with activities of daily living
• Setting aside a cash reserve so you don’t have to drain savings or retirement accounts

Because the benefit is paid directly to you, it can also pair nicely with strategies discussed on our tax benefits of long-term care insurance page, especially if you’re balancing multiple policies and want to keep your plan as tax-efficient as possible.

Coverage Amounts and Underwriting

Assurity structures its critical illness coverage so that many people can qualify—often without medical exams at lower benefit levels. While the exact ranges can vary by age, state and product version, in general:

• Lower benefit amounts may qualify through a simplified process with health questions and no lab work.
• Higher benefit amounts usually require full underwriting, which can include exams, labs and medical records.

If you prefer to move quickly with minimal hassle, starting with a moderate benefit level through the online Quote & Apply portal can be a great way to put protection in place. Later, you might layer this with other coverage types like disability income insurance or return-of-premium long-term care to build a comprehensive risk-management plan.

Key Features and Optional Riders

While exact riders and options vary by state, Assurity Critical Illness Insurance commonly includes benefits such as:

• Multiple payment potential: In many designs, if you have a second, unrelated covered condition after a waiting period, an additional benefit may be payable.
• Guaranteed renewable coverage: As long as premiums are paid on time, the policy is typically guaranteed renewable for life, subject to policy terms.
• Return of premium options: Some versions offer an optional rider that can refund a portion of premiums (minus claims paid) at a certain age or upon policy termination.
• Increasing benefit options: An optional rider may gradually increase the benefit amount over time to help keep up with rising costs.

Because rider availability and pricing can be complex, many clients like to compare a few different designs. Our advisors can walk you through these choices, similar to how we evaluate carriers on our “Is Assurity a Good Insurance Company?” page.

Important Limitations and Exclusions

Like every critical illness policy, Assurity’s coverage comes with important limitations and exclusions you need to understand before you apply. Common provisions include:

• Pre-existing condition waiting period: If your illness is tied to a condition that existed before the policy was issued, benefits may not be payable until the policy has been in force for a certain period (often 12 months).
• Benefit reduction at older ages: After a specified age (for example, 70), the benefit amount may automatically reduce, with the lower amount continuing for the life of the policy.
• Excluded activities and causes: Certain high-risk activities (such as specific extreme sports), illegal acts, self-inflicted injury, war, or incarceration can be excluded from coverage.
• State differences: Benefits, riders and availability may vary by state, and the product is not available in every jurisdiction.

Critical illness insurance also is not a substitute for comprehensive major medical coverage or Medicare, just as long-term care insurance is different from health insurance—topics we explain in more detail on Does Medicare Cover Long-Term Care? and Are Medicare and Long-Term Care Insurance the Same?

Who Is a Good Fit for Assurity Critical Illness Insurance?

Assurity Critical Illness Insurance can be a strong fit for people who:

• Want a defined lump sum to handle costs if they’re diagnosed with a serious illness
• Have health insurance, but worry about high deductibles, coinsurance and non-medical expenses
• Are in their working years and rely on their income to support family and lifestyle
• May not yet be ready to purchase full long-term care coverage but still want protection against major health events
• Are planning ahead for “what if” scenarios and want their family to have options if something unexpected happens

If your primary concern is the cost of extended care, you may want to compare critical illness insurance with options like shared-benefit long-term care or hybrid approaches. For some clients, a mix of critical illness, long-term care, and care-qualified coverage creates the best balance.

How Assurity Critical Illness Compares to Other Protection

Critical illness insurance is just one piece of a broader risk-management strategy. Here’s how it compares to other types of coverage:

• Health insurance: Pays doctors and hospitals, but leaves you responsible for deductibles, coinsurance and non-medical costs. Critical illness pays cash directly to you.
• Disability insurance: Replaces a portion of your income if you can’t work due to sickness or injury. Critical illness pays a lump sum at diagnosis, whether or not you miss work.
• Long-term care insurance: Helps pay for ongoing care when you can’t perform certain daily activities. Critical illness is more focused on the initial financial shock of a serious diagnosis.

Many clients choose a layered approach, such as pairing Assurity Critical Illness Insurance with an income protection plan or a non-qualified long-term care annuity. Our job at Diversified Insurance Brokers is to help you mix and match those tools in a way that fits your budget and priorities.

Work with an Advisor—or Handle It Yourself

Some people prefer to design their coverage with an advisor. Others like the control of handling everything online. With Assurity Critical Illness Insurance through Diversified Insurance Brokers, you can do either:

• DIY route: Use the online Quote & Apply system to explore coverage amounts, see pricing, and submit your application.
• Advisor-guided route: Use the contact form above if you’d like help comparing critical illness to other options, such as long-term care or disability.

Either way, you’re not locked into a single solution. As your situation changes, we can revisit your plan and help coordinate Assurity Critical Illness Insurance with other strategies described on pages like key-person disability insurance and return-of-premium care coverage.