Skip to content

✓ Family owned since 1980
✓ Formerly trained agents & advisors
✓ 100+ carriers
✓ 1,000+ products

Menu

Is The Standard a Good Insurance Company?

Is The Standard a Good Insurance Company?

Is The Standard a Good Insurance Company?

Jason Stolz CLTC, CRPC, DIA, CAA

Is The Standard a Good Insurance Company?

Is The Standard a good insurance company? The answer requires two distinct lenses, because a major strategic event has just changed the landscape for anyone evaluating The Standard specifically for annuity products. On May 21, 2026, The Standard Insurance Company and Pacific Guardian Life announced a definitive agreement under which The Standard will transition its individual annuities business to Pacific Guardian Life, with the transaction expected to close in early 2027 subject to regulatory approvals. Both companies are members of the Meiji Yasuda Life Insurance Company family, and the transition is being characterized as a strategic sharpening of focus: The Standard is effectively exiting new individual annuity sales to concentrate its resources on its true core business — workplace benefits, group disability, group life, voluntary benefits, and retirement plan administration — where it is genuinely one of the strongest carriers in the country. For anyone currently evaluating The Standard as an annuity carrier, this transition is the most important fact to understand before making any decision, and this page addresses it directly. For anyone evaluating The Standard for disability insurance, group benefits, or life insurance, the picture is different: The Standard remains active, financially elite, and genuinely competitive in those product categories.

The Standard’s financial strength profile is legitimately exceptional by any objective measure. Standard Insurance Company holds an AM Best financial strength rating of A (Excellent) — affirmed November 2025 with a stable outlook — and carries the extraordinary distinction of being one of only eight life and health insurers in the country to have maintained an A rating or higher from AM Best continuously since 1928, the first year AM Best began assigning ratings. Nearly a century of uninterrupted elite financial strength is a data point that virtually no carrier can match. S&P Global independently rates The Standard at A+. The company was founded in 1906 as Oregon Life Insurance Company, renamed Standard Insurance Company in 1946, and has been part of the Meiji Yasuda Life Insurance Company family since Meiji Yasuda acquired StanCorp Financial Group in 2016 for approximately $5 billion. Headquartered in Portland, Oregon with employees and offices nationwide, The Standard covers more than 6 million employees through more than 25,000 group policies in force. This is a company whose financial foundation is among the strongest available — the question is always which of its products fit your specific planning need.

The most accurate characterization of The Standard is that it is primarily a workplace benefits and income protection carrier — not primarily an annuity company — that has offered individual annuity products as part of a broader product portfolio. The disability insurance and group benefits categories are where The Standard has built its dominant market position, its underwriting expertise, and its reputation across more than a century of operation. The annuity business has been a meaningful product line but always secondary to the company’s core identity in workplace protection and income coverage. The May 2026 announcement of the annuity transition to Pacific Guardian Life is best understood as a strategic formalization of that reality: The Standard is concentrating on what it does best. For consumers who came to this page evaluating The Standard for annuities, the transition timeline and what it means for existing and prospective policyholders is covered in detail below. For consumers evaluating The Standard for disability insurance or life insurance — or for a second opinion on whether any annuity belongs in their retirement plan — the core evaluation framework in this resource and the links throughout provide the foundation for that decision. Our resource on are annuities a good investment and are annuities a good investment in retirement cover the foundational decision of whether annuities belong in a specific retirement plan before any carrier selection conversation begins.

Compare the strongest annuity options available today

Current Fixed Annuity Rates

Compare today’s best fixed annuity rates from top carriers.

View Current Rates

Current Bonus Annuity Rates

See which annuities offer the highest upfront bonus today.

View Bonus Rates

Request an Annuity Quote

Submit our annuity request form to get personalized rate options.

Quote Request Form

Lifetime Income Calculator

Compare guaranteed income across active annuity carriers — including alternatives to The Standard for your state and age.

 


The Standard’s Individual Annuity Business Transition — What Every Consumer Should Know

On May 21, 2026, Standard Insurance Company and Pacific Guardian Life announced a definitive agreement under which The Standard will transition its entire individual annuities business to Pacific Guardian Life. The transaction is expected to close in early 2027, subject to regulatory approvals and customary closing conditions. Both companies are wholly owned members of the Meiji Yasuda Life Insurance Company family — Meiji Yasuda is the Japanese insurance giant that acquired StanCorp Financial Group (The Standard’s holding company) in 2016. Pacific Guardian Life, founded in 1961, is Hawaii’s largest life insurance company and the leading carrier of Temporary Disability Insurance in Hawaii, as well as an established nationwide distributor of fixed annuity products. The transition keeps the annuity business entirely within the Meiji Yasuda corporate family rather than selling it to an outside party.

The practical implications differ based on whether you currently hold a Standard annuity or are evaluating one for purchase. For existing Standard annuity policyholders: The Standard will retain its closed block of in-force annuities. The same service teams that currently administer those annuities will transition to Pacific Guardian Life, meaning the people responsible for servicing existing Standard annuity contracts will move with those contracts to Pacific Guardian Life. From a policyholder experience standpoint, continuity of service is the stated intention. The contracts themselves remain in force under their original terms. For prospective annuity buyers: The Standard is effectively exiting new individual annuity sales. The stated plan is that after the transaction closes, Pacific Guardian Life will continue selling new individual annuities under The Standard brand for a period of time before transitioning to the Pacific Guardian Life brand. What this means in practice is that consumers evaluating “The Standard” for new individual annuity purchases should understand they are evaluating what will become a Pacific Guardian Life product under a transitional brand arrangement. The most important takeaway for anyone evaluating annuities in this environment is that the active individual annuity market now includes carriers that have been and intend to remain fully committed to that product category — and comparing those carriers against the current The Standard / Pacific Guardian Life transition situation is exactly the type of multi-carrier comparison our resources support. Our best MYGA annuity rates page and highest bonus FIA rates page show the full competitive field of carriers actively competing for new annuity business.

Who The Standard Is — A Company Built on Disability and Group Benefits

Standard Insurance Company’s true competitive identity — the product category where it has built its dominant market position, its deepest underwriting expertise, and its century-long reputation — is disability insurance and workplace group benefits. Founded in 1906 as Oregon Life Insurance Company, The Standard has operated for more than 115 years and has long been recognized as one of the leading group disability and group benefits carriers in the United States. The company covers more than 6 million employees through more than 25,000 group policies in force, representing a scale of workplace benefits operation that few carriers can match. The Standard’s group disability and group life products cover income replacement for workers who become disabled or die during their working years — the “income protection” mission that has defined the company since its earliest decades of operation.

The Standard’s decision to transition its individual annuity business to Pacific Guardian Life and refocus on workplace benefits, group disability, retirement plan administration, and voluntary benefits is strategically coherent precisely because those are the categories where The Standard has always been strongest. The company explicitly cited freeing up capital and management bandwidth for its core strengths as the rationale for the transition. For consumers who are evaluating The Standard specifically as a disability insurance carrier — individually or through group coverage — the company’s financial strength, underwriting depth, and product breadth in disability remain genuinely strong. For consumers who were evaluating The Standard for annuities, the transition redirects that search toward the carriers that are actively competing and investing in their annuity product capabilities.

AM Best Rating — A Track Record Unlike Any Other

Whatever the strategic evolution of The Standard’s product portfolio, its financial strength profile warrants specific acknowledgment because it is genuinely exceptional by any objective standard. Standard Insurance Company has maintained an AM Best financial strength rating of A (Excellent) or higher continuously since 1928 — the first year AM Best began assigning ratings to insurance companies. The November 2025 affirmation continued that streak with an A (Excellent) rating and stable outlook, with a Long-Term Issuer Credit Rating of “a+” (Excellent). The Standard is one of only eight life and health insurers in the country to have maintained A or higher from AM Best without interruption across nearly a century that included the Great Depression, World War II, multiple recessions, financial crises, and the full spectrum of economic cycles that have forced financial institutions of all types to restructure, fail, or significantly weaken. That track record represents a level of financial discipline, reserve management, and institutional consistency that very few organizations in any industry can match. S&P Global rates The Standard at A+, providing independent corroboration from a second major rating agency.

For consumers who hold existing Standard Insurance products — whether annuities, disability policies, or group coverage — this financial strength profile provides meaningful assurance that the carrier behind those obligations is among the most financially sound in the industry. Financial strength ratings are point-in-time assessments that can change; always verify the current rating directly from AM Best at ambest.com. But a track record of consistent A or higher ratings across nearly 100 years of continuous AM Best rating history is a structural fact about the organization’s management philosophy and financial discipline that general market fluctuations do not easily erase.

The Meiji Yasuda Parent Connection

Standard Insurance Company operates as a subsidiary of StanCorp Financial Group, Inc., which is itself owned by Meiji Yasuda Life Insurance Company — one of Japan’s largest and most established life insurance organizations, founded in 1881 with assets exceeding $400 billion. Meiji Yasuda acquired StanCorp Financial Group in 2016 for approximately $5 billion, bringing The Standard into one of the world’s largest insurance corporate families. The Meiji Yasuda parent relationship provides The Standard with access to the financial resources and institutional backing of a global insurance giant, reinforcing the capital foundation that underlies The Standard’s A (Excellent) financial strength rating. The same Meiji Yasuda family relationship is what makes the Pacific Guardian Life annuity transition an internal restructuring within the same corporate family rather than an arms-length sale to an outside buyer — both The Standard and Pacific Guardian Life answer to the same ultimate parent.

The Standard Product Portfolio — What It Covers

Product Category Market The Standard’s Competitive Position Status in 2026
Group Disability Insurance Employer-sponsored group benefits One of the dominant U.S. group disability carriers; covers 6M+ employees; extensive product depth; strong claims administration reputation Fully active — core competitive focus going forward
Individual Disability Insurance Individual income protection Comprehensive individual DI lineup; strong underwriting; waiver-of-premium pioneer; multiple benefit and rider options Fully active — one of the strongest individual DI carriers
Group Life & AD&D Employer-sponsored group benefits Part of comprehensive group benefits offering; bundled with disability coverage for employer clients Fully active
Group Dental & Vision Employer-sponsored group benefits Group dental and vision available alongside disability and life — part of comprehensive workplace benefits portfolio Fully active
Voluntary & Supplemental Benefits Employer-sponsored voluntary benefits Expanding focus area; employer-sponsored voluntary products add-on to core group benefits Active — part of strategic focus going forward
Retirement Plans (401k) Employer-sponsored retirement plan administration Began offering 401k plans in 1982; workplace retirement plan administration for employer clients Active — part of strategic focus going forward
Individual Annuities Retail individual retirement products Fixed, indexed, and immediate annuities; competitive products but secondary to core DI/group identity; transitioning to Pacific Guardian Life Transitioning to Pacific Guardian Life — agreement announced May 2026, expected to close early 2027; new sales will eventually be under Pacific Guardian Life brand

Product availability, coverage terms, and features vary by state and group vs. individual market. The individual annuity transition is subject to regulatory approval and expected to close in early 2027; new annuity sales under The Standard brand and transition timeline may change pending regulatory review. All product details require confirmation with a current policy document or illustration. AM Best rating as of November 2025 affirmation — always verify current status at ambest.com.

The Standard for Disability Insurance — Where It Genuinely Excels

The Standard’s clearest and most defensible competitive advantage is in disability insurance — both group and individual. The company’s depth in this category reflects over a century of operational focus: it was one of the first insurers to offer a waiver of premium for disabled policyholders, it has built its underwriting and claims administration culture around long-horizon income protection obligations, and it has maintained the financial strength to honor those obligations across economic cycles that tested carriers with weaker balance sheets. The group disability market is where The Standard competes at the highest level — the 6 million employees covered through its group disability policies represent scale that translates to underwriting stability and claims management expertise that benefits individual policyholders.

For individual disability insurance buyers — professionals, business owners, and anyone protecting their income during working years — The Standard’s individual DI products are worth comparing against the full market. The evaluation framework for individual DI is different from annuity evaluation: the key comparison points are the definition of disability (own-occupation versus any-occupation, and how specialty protections are structured), the benefit period options, the non-cancellable and guaranteed renewable provisions that protect future premiums and coverage regardless of health changes, and how optional riders such as cost of living adjustments, future increase options, and residual benefit riders interact with the base policy. Our resource on disability insurance services covers the full individual DI landscape and the evaluation framework for comparing carriers in that market. For consumers who have already received a disability insurance quote from The Standard or another carrier and want independent verification of its competitiveness, our second-opinion disability insurance quote review provides that comparison.

Compare Disability Insurance From The Standard and Top Competitors

Get independent comparison of individual disability insurance options — including The Standard — based on your occupation, income, and benefit requirements.

Request Disability Insurance Quote

Annuities — What The Standard Offered and the Evaluation Framework Going Forward

The Standard’s individual annuity lineup has included fixed annuities, fixed indexed annuities, and immediate annuities. These products have competed in the conservative retirement accumulation and income market and have attracted buyers who valued The Standard’s extraordinary financial strength track record as a carrier quality foundation for long-term annuity commitments. The products themselves — structured around principal protection, tax-deferred growth, and in some designs, guaranteed lifetime income — have been evaluated using the same framework that applies to any annuity: surrender schedule fit, free withdrawal provisions, crediting mechanics for indexed products, and income rider design if income is the objective.

With the transition agreement announced in May 2026, new individual annuity buyers face a different landscape. The annuity business is transferring to Pacific Guardian Life, and the service continuity for existing policyholders is maintained within the Meiji Yasuda family. For consumers who are currently in the process of evaluating an annuity and The Standard was on the shortlist, the appropriate next step is to compare the full market of carriers who are actively and strategically committed to their individual annuity business going forward. That comparison starts with understanding what each carrier’s annuity contract actually does — how interest is credited, how liquidity works, and if income is the goal, how the income mechanics produce guaranteed payments. Our resources on how annuities earn interest, annuity crediting methods, what is an annuity spread rate, how a fixed indexed annuity works, what is a GLWB, annuity free withdrawal rules, and annuity surrender charges and MVA provide the complete mechanical education needed to evaluate any carrier’s annuity offer independently of brand recognition.

Life Insurance at The Standard — Individual and Group Context

The Standard offers life insurance as part of its group benefits portfolio — group term life and accidental death and dismemberment coverage bundled with or alongside group disability coverage for employer clients. Individual life insurance is available but is secondary to the group benefits and disability identity that defines The Standard’s market position. For consumers evaluating The Standard specifically for individual life insurance needs — term, whole life, or universal life for personal or business planning purposes — the broader individual life insurance market includes many carriers whose primary competitive identity is in that product category. Understanding how life insurance works before comparing carriers helps clarify what to evaluate: our resource on how life insurance works covers the foundational mechanics. For consumers with health history complexity, our resource on life insurance with pre-existing conditions covers how underwriting approaches vary across carriers and why carrier selection for impaired-risk applicants requires matching the specific health profile to the carriers most favorable for that profile.

How Annuity Planning Coordinates With Broader Retirement Income

Whether evaluating The Standard, its successors in the annuity space, or any other carrier, the decision context for retirement annuities is always broader than any single carrier comparison. Guaranteed lifetime income from an annuity is most valuable when it is coordinated with Social Security timing, pension income if applicable, and portfolio withdrawal strategies — creating multiple income layers that together cover essential expenses without requiring the investment portfolio to carry the entire income burden. Our resource on how Social Security and annuities work together covers this coordination framework. The beneficiary provisions of any annuity selected — how the death benefit works, what happens to the accumulated value if the owner dies early, and how income rider elections affect beneficiary payouts — are also important evaluation factors. Our resource on annuity beneficiary death benefits covers these provisions across the annuity market. For consumers also comparing carriers in the same space as The Standard, our carrier review resources for Jackson National, Principal, Transamerica, and The Hartford cover how those carriers fit in the same competitive landscape, using the same evaluation framework applied in this review. Our second-opinion annuity quote review provides independent carrier comparison for consumers who want to verify any annuity proposal against the full market before committing. Our insurance company reviews resource library covers the full spectrum of carrier evaluations across product categories. For consumers protecting retirement assets from multiple angles, our resource on how to protect your funds in retirement covers the full financial protection framework within which carrier selection decisions belong.

Is The Standard a Good Insurance Company?

Talk With an Advisor Today

Choose how you’d like to connect—call or message us, then book a time that works for you.

 


Schedule here:

calendly.com/jason-dibcompanies/diversified-quotes

Licensed in all 50 states • Fiduciary, family-owned since 1980

FAQs: Is The Standard a Good Insurance Company?

Is The Standard Insurance Company a good insurance company overall?

Yes — Standard Insurance Company is one of the most financially sound insurance carriers in the United States by objective measure. The company holds an AM Best financial strength rating of A (Excellent) — affirmed November 2025 with a stable outlook — and carries the extraordinary distinction of being one of only eight life and health insurers to have maintained A or higher from AM Best continuously since 1928. S&P Global rates The Standard at A+. The company is owned by Meiji Yasuda Life Insurance Company of Japan, one of the world’s largest insurance organizations. The Standard’s primary competitive identity is in disability insurance and group benefits, where it is genuinely dominant at scale. Its individual annuity business is transitioning to Pacific Guardian Life (agreement announced May 2026, expected close early 2027). Financial strength ratings are point-in-time assessments — verify current status at ambest.com.

What is The Standard’s AM Best financial strength rating?

Standard Insurance Company holds an AM Best financial strength rating of A (Excellent) with a Long-Term Issuer Credit Rating of “a+” (Excellent), affirmed November 2025 with a stable outlook. This is AM Best’s third-highest rating category. What distinguishes The Standard’s rating is not just the current level but the continuity: the company is one of only eight life and health insurers to have maintained A or higher from AM Best continuously since 1928 — the first year AM Best began assigning ratings. That represents nearly a century of uninterrupted elite financial strength across economic cycles that challenged many other institutions. S&P Global independently rates The Standard at A+, providing corroboration from a second major rating agency. Always verify the current rating at ambest.com before making any commitment.

What happened to The Standard’s annuity business?

On May 21, 2026, Standard Insurance Company and Pacific Guardian Life announced a definitive agreement under which The Standard will transition its individual annuities business to Pacific Guardian Life. The transaction is expected to close in early 2027, subject to regulatory approvals. Both companies are members of the Meiji Yasuda Life Insurance Company family. Under the agreement: The Standard will retain its closed block of in-force annuities (existing policyholders are protected, serviced by the same teams transitioning to Pacific Guardian Life); Pacific Guardian Life will acquire The Standard’s individual annuities business including employees, operations, and distribution partnerships; and after closing, Pacific Guardian Life will continue selling new individual annuities under The Standard brand for a period of time before transitioning to the Pacific Guardian Life brand. The Standard stated the transition allows it to concentrate on its core strengths in workplace benefits, group disability, retirement plans, and voluntary benefits.

What happens to my existing Standard annuity with this transition?

The Standard stated that it will retain its closed block of in-force annuities and that the same service teams currently handling those contracts will transition to Pacific Guardian Life — meaning the continuity of service for existing Standard annuity policyholders is intended to be maintained within the Meiji Yasuda corporate family. The underlying contracts remain in force under their original terms. For specific questions about how the transition affects your individual contract, contact Standard Insurance Company or Pacific Guardian Life directly. The annuity transition agreement was announced May 21, 2026, with closing expected in early 2027 subject to regulatory approval; details may evolve through the closing process.

Is The Standard a good choice for disability insurance?

Yes — disability insurance is The Standard’s primary competitive identity and the product category where it has built its dominant market position. The company covers more than 6 million employees through more than 25,000 group policies, representing genuine scale and underwriting depth in disability coverage. The Standard offers both group disability (short-term and long-term) and individual disability insurance with comprehensive benefit options and rider structures. For individual disability insurance buyers — professionals, business owners, and anyone protecting their income during working years — The Standard is consistently among the carriers that merit inclusion in a multi-carrier comparison. The evaluation should include definition of disability terms, benefit period, non-cancellable and guaranteed renewable provisions, and optional rider structures, compared against the full field of individual DI carriers active in your state and occupation class.

Who owns Standard Insurance Company?

Standard Insurance Company operates as a subsidiary of StanCorp Financial Group, Inc., which is owned by Meiji Yasuda Life Insurance Company — one of Japan’s largest and most established insurance organizations, founded in 1881 with assets exceeding $400 billion. Meiji Yasuda acquired StanCorp Financial Group in 2016 for approximately $5 billion, bringing The Standard into one of the world’s largest insurance corporate families. Pacific Guardian Life — the acquirer of The Standard’s individual annuity business — is also a Meiji Yasuda subsidiary, meaning the annuity transition is an internal restructuring within the same corporate family.

Should I still consider The Standard for an annuity given the transition?

The May 2026 announcement that The Standard is transitioning its individual annuity business to Pacific Guardian Life is relevant information for anyone evaluating The Standard for a new annuity purchase. Before the transaction closes (expected early 2027), The Standard may still be actively issuing new annuity contracts — but the strategic direction is toward Pacific Guardian Life eventually taking over that business. Consumers evaluating annuities today have the full market of carriers actively competing and investing in their individual annuity products as an alternative. The most objective approach is a side-by-side comparison of whatever The Standard currently offers against the competitive field of carriers fully committed to their annuity businesses — comparing the same premium, age, term, and planning objective across multiple carriers. An independent broker can provide those current illustrations across the full market, including any active Standard offerings, without carrier loyalty constraints.

About the Author:

Jason Stolz, CLTC, CRPC, DIA, CAA and Chief Underwriter at Diversified Insurance Brokers (NPN 20471358), is a senior insurance and retirement professional with more than 25 years of real-world experience helping individuals, families, and business owners protect their income, assets, and long-term financial stability. As a long-time partner of the nationally licensed independent agency Diversified Insurance Brokers, Jason provides trusted guidance across multiple specialties—including fixed and indexed annuities, long-term care planning, personal and business disability insurance, life insurance solutions, Group Health, and short-term health coverage. Diversified Insurance Brokers maintains active contracts with over 100 highly rated insurance carriers, ensuring clients have access to a broad and competitive marketplace.

His practical, education-first approach has earned recognition in publications such as VoyageATL, highlighting his commitment to financial clarity and client-focused planning. Drawing on deep product knowledge and years of hands-on field experience, Jason helps clients evaluate carriers, compare strategies, and build retirement and protection plans that are both secure and cost-efficient. Visitors who want to explore current annuity rates and compare options across multiple insurers can also use this annuity quote and comparison tool.

Compare More Carriers: Browse all our Insurance Company Reviews — covering 100+ carriers with professional ratings from Jason Stolz, CLTC, CRPC, DIA.

Editorial Standards: Diversified Insurance Brokers maintains rigorous editorial standards to ensure accuracy, clarity, and independence in all content. Learn more about our editorial standards and commitment to transparency.

Join over 100,000 satisfied clients who trust us to help them achieve their goals!

Address:
3245 Peachtree Parkway
Ste 301D Suwanee, GA 30024 Open Hours: Monday 8:30AM - 5PM Tuesday 8:30AM - 5PM Wednesday 8:30AM - 5PM Thursday 8:30AM - 5PM Friday 8:30AM - 5PM Saturday 8:30AM - 5PM Sunday 8:30AM - 5PM CA License #6007810

Diversified Insurance Brokers, Inc. is a licensed insurance agency. National Producer Number (NPN): 9207502. Licensed in states where required. In California, Diversified Insurance Brokers, Inc. operates under CA License No. 6007810.

© Diversified Insurance Brokers, Inc. All rights reserved. All content on this website, including articles, educational materials, and marketing content, is the property of Diversified Insurance Brokers, Inc. and is protected by applicable copyright laws.

Content may not be reproduced, distributed, or used without prior written permission.

Information provided on this website is for general educational purposes and is intended to assist in learning about insurance and financial planning topics.

Designed by Apis Productions